All posts by Nikki L

B2B Research Methods 101: How to Start Reading Customers’ Minds

By in Marketing, Sales Tag , , , ,

By Gisella Tan for Contently Customers can surprise you. Are you planning on launching an awesome new product feature? Shoppers might hate the added complexity. Collaborating with an influencer on a March Madness giveaway? You could find yourself in the center of a culture war. To avoid these common pitfalls that plague brands, you’ll need to add B2B research methods to your marketing toolkit. By uncovering key insights about your customers, you’ll not only understand what makes them tick, but you’ll also discover new opportunities to deliver a better customer experience. There’s no doubt that companies who know their customers inside and…

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Email Signature Essentials: Key Statistics to Know for 2023

By in Email Marketing Tag

by Vasyl Holiney for HubSpot Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that will help you enhance your professional branding and boost engagement with recipients. → Download Now: The Beginner's Guide to Email Marketing Top Email Signature Insights Let's look at the most basic statistics first and then get into the details. On average, users…

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Three Keys to Successful Marketing Process Automation Implementation

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by Jay Kulkarni for MarketingProfs A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They must then integrate automation solutions to streamline processes in an effort to create more agility across business teams and fulfill the modern consumer's demand for seamless experiences. There are three key elements to business leaders' successfully implementing process automation into their current workflows at scale: First, brands must establish clear business objectives and map out their current processes to determine when and where they can implement automation solutions…

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The State of B2B Sales in 2023

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by Ayaz Nanji by MarketingProfs B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data from a survey conducted in 2023 among 322 B2B sales leaders from around the world. Some 43% of respondents say the sales cycle timeline for deals has increased over the past 12 months, 41% say it has stayed the same, and 16% say it has decreased. Some 44% of B2B sales leaders say the share of potential deals lost to no decision has increased over the past…

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10 Ways Marketers Can Use AI to Improve Sales

By in Artificial Intelligence and Machine Learning, Sales Tag , , , ,

by Linda Emma for MarketingProfs AI is here to stay, in spite of recent tech overtures to put on the brakes. Whether you choose to ignore it, embrace it, or teeter in between depends on where you intend to take your business. But if everyone else is onboard and you're not, don't expect to be thrown a life ring when your choice leaves you treading water. Artificial intelligence is a powerful tool that can help you define and home in on your ideal client, build marketing campaigns, measure results, and plan for the future. Try these 10 ways to use AI to…

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The Top AI Tools by Search Volume and User Rating

By in Artificial Intelligence and Machine Learning Tag , ,

by Ayaz Nanji by MarketingProfs Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti examined Google search volume data, G2 reviews data, and Twitter and LinkedIn data—all from March and April, 2023—for a number of well-known AI tools. ChatGPT is by far the most searched for AI tool on Google, the researchers found. Krisp, Copy.ai, Podcastle, and Jivochat get the highest average ratings from users on G2 among the AI tools examined. TensorFlow has the most Twitter followers among the AI tools examined and Freshchat…

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B2B Marketing: Where to start? With Rohit Ahuja

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by The B2B Growth Newsletter B2B Marketing: Where to start? With Rohit Ahuja Help a B2B Founder, Expert Series JUL 21, 2023 1 Share Hi all – I’ve been speaking with a bunch of experts on all things B2B Startups. Topics include: How to set up a BDR team Where to start with B2B marketing What’s in a sales playbook …and a lot more If there’s a particular topic you’d like me to find experts to talk with, please reply to this email - and/or head over to the NEW “Help a B2B Founder” website to source free expert conversations.…

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Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

By in Marketing

by Izzy Del Valle for MarketingProfs As the pandemic winds down in many parts of the world, brands are taking stock of which pandemic-related changes will stay and which will fade. Digital commerce might be slowing down as a consequence of recession fears, but customers aren't going back to their pre-2020 shopping habits. As of May 2022, more than half of US adults say they shop online at least once a week. Clearly, there's still no better growth investment than digital channels. Customers also expect a great deal more from brands than before the pandemic. Now, 73% of customers—consumer and business—say they expect companies…

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How to Judge the Strength of Your Value Propositions

By in Marketing

by G. DAVID DODD for B2B Marketing Directions Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B companies. This article describes a framework that B2B marketers can use internally to judge the strength of their value propositions. The textbook definition of a value proposition is ". . . a concise statement of the benefits that a company is delivering to customers who buy its products or services." (Investopedia) A value proposition is…

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