Category Email Marketing

How To Integrate Email Marketing With Other B2B Marketing Channels

By in Email Marketing, Marketing Tag ,

by SkaleGrow This article was originally published in the Elevate Your Marketing newsletter and has been repurposed and republished here with the author’s permission. Here is the link to the original article.  Today, we look at a topic known to many but is rarely seen as a tactic to boost the effectiveness of marketing campaigns in B2B businesses. I mean, everyone is using email marketing. Everyone knows the best practices – whether it’s about improving deliverability, increasing open rates, or getting more responses. But what is often forgotten or ignored is that email marketing is a powerful tool when used in conjunction with other…

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Gmail Purge Alert: How to Avoid a High Gmail Bounce Rate

By in Email Marketing Tag ,

BY LIVIU TANASE for INC. It’s coming: In December, Google will start deleting inactive accounts to prevent security threats like spam, account hacks, and phishing scams. If an account has been idle for over two years, Google may delete it along with all its content across Google Workspace, including Gmail.  If your business uses email to stay in touch with customers, Google’s update means it’s time to investigate the health of your database. If you’re emailing subscribers who never engage, you risk getting high bounce rates starting this month-;and having your future emails go to the spam folder. Here’s how to be proactive…

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The Email Sequence That Earned Us $100,000 in 30 Days

By in Email Marketing, Marketing Tag

by Matthew Scott for HubSpot Like most small businesses, we at Feed. The Agency used to get 90% of new clients from referrals. If we had more time, we‘d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So, we had to come up with a different solution — email sequences. Email marketing ROI can be as high as 3600%, generating as much as $36 for every $1 spent. An email sequence adds even more value because of the time it can save. In addition, they've been…

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How Enterprises Are Using AI for Email Marketing

By in Email Marketing, Marketing

by Ayaz Nanji for Marketing Profs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so…

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How Enterprises Are Using AI for Email Marketing

By in Artificial Intelligence and Machine Learning, Email Marketing, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so for…

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Want to Double the Chance of Getting a Response to Your Email? Make It Shorter

By in Email Marketing

Research from a pair of Harvard professors shows people are dramatically more likely to respond to shorter emails. BY JESSICA STILLMAN for Inc. Sometimes all that stands between an entrepreneur and business success is getting the right person to read your email. Which is why tips and tricks to make your emails more compelling and increase your response rates are so valuable. There are plenty of good ones out there, but few are as easy to implement as one recently highlighted by a pair of Harvard researchers in their new book.  Half as many words leads to twice as many reads.  An excerpt of Writing for Busy Readers by…

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What to Do When Your Marketing Emails Are Falling Flat

By in Email Marketing, Marketing

by LIVIU TANASE for INC. Everywhere you look, business owners are talking about how well email marketing works for them. “The money is in the list,” they say, but not everyone sees the same return on email efforts.  If your emails are falling flat, try these simple tactics. You’ll get more engagement, make more sales, and be excited every time you write a new email to your customers.  Make sure your emails land in the inbox Fact: For people to interact with your emails, they must see them first. If your newsletters and campaigns are going to the spam folder, chances are…

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The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

By in Business Management, Email Marketing, Work Tag , ,

by Ayaz Nanji for MarketingProfs Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. An infographic (below) summarizes findings from the poll of 1,000 workers in the United States, which was conducted by Preply. It looks at the 10 phrases rated as the most passive-aggressive by workers as well as the five communication behaviors that workers rate as the most passive-aggressive. Check out the infographic:

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