Category Events

How to Market an Event: 65 Event Marketing Tips from Insiders

By in Events, Marketing

By Michael Brenner for Marketing Insider Group A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use a combination of content marketing, social media, email marketing, and video and podcast marketing in order to get the best results. Marketing should start several…

Read More

Decoding Event ROI: Understanding the Value Behind Events

By in Events Tag

by Ruth D., Originally published on LinkedIn Let's talk about something crucial but often shrouded in mystery: Return on Investment (ROI) for events. You see, pulling off a great event isn't just about the memories made; it's about proving its worth in a language everyone understands: numbers. So, let's dive into the nitty-gritty of measuring event success, the metrics that matter, and how to showcase the real value of those memorable experiences. First things first, what does success mean for an event? It's not just about ticket sales or bodies through the door; it's the whole enchilada. Think brand buzz,…

Read More

Maximizing your event marketing impact

By in Events, Marketing

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: We’re starting to build out our budget for 2024 and events are under a lot of scrutiny. Historically, they have been very productive for our industry and get a lot of decision makers in the same room — however, it’s a big line item and my new company hasn’t seen success. Any tips to get the most of an event budget? Or thoughts on how to quantify the impact of this spend/channel? ~EVENTS ENTHUSIAST Get more year-end tips! DEAR EVENTS ENTHUSIAST: For the right event — and the right audience — we…

Read More

Thriving Through Tough Times: The Business Leaders Growth Summit Can Help

By in Events, Marketing Tag , , ,

BY GEORGE BRONTÉN for MemBrain.com Whatever your industry, it’s likely that the current economic environment is impacting your business, and will continue to do so. Tough times are here. Inflationary pressures erode profit margins, customers increasingly make price-based decisions, retaining and attracting talent continues to be competitive, and supply chain issues disrupt revenue and customer satisfaction. But in every challenging marketplace, some companies not only survive, they thrive. We’ve teamed up with one of the most successful sales transformation firms in the world, SalesStar, to bring you the Business Leaders Growth Summit tour. The Business Leaders Growth Summit is a transformative in-person event to help…

Read More

The State of In-Person B2B Events in 2023

By in Events, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? To find out, Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. More than half (52%) of organizers say attendance at their B2B events has grown over the past year. B2B event organizers say the top challenges they faced when planning their most recent event were fitting it into the wider marketing plan, selecting a vendor, and selecting a venue. B2B event organizers say their top priorities for their next conference are to increase engagement, attendance, and the sales pipeline. Some 71%…

Read More