Category Business Management

Marketing Planning & Risk Management.

By in Business Management, Marketing Tag ,

by SEBASTIAN CUERVO AND CRISTINA DAROCA for 42 Slash Every professional marketer eventually gets closer to owning and worshiping a particular number. Number of leads, number of opportunities, MQLs, SQLs, SALs, and so on. Ultimately, it all comes down to revenue, and more importantly, success in marketing is about understanding systems.We had a great conversation with Cristina Daroca, where we went over how she does top-down AND bottoms-up analysis to develop annual marketing plans. Before we dive into the tactical aspects of this piece, this is also an excellent opportunity to reconsider the importance of risk in your marketing campaigns. Risk matters Marketers love being able to…

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Want to be a Great Leader? Be an Influencer, Not Just a Doer

By in Business Management, Human Resources, Self Improvement Tag

By Gary Beckstrand for HR Daily Advisor Today’s leaders typically ascended to their roles after demonstrating their ability to do the work and deliver results. But upon rising to a supervisory position, too many leaders fail to make a shift that’s increasingly critical in the modern workplace. They haven’t evolved from doers into influencers. Traditional, top-down leadership is no longer viable given the pace and scale of change in consumer demands, employee expectations, market conditions, and emerging technologies. In the traditional “doer” model, leaders see themselves as the experts. They control work by directing rather than coaching. They often put their…

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The Best 10 CRM Software for Small Business

By in Business Management, Sales Tag

by Mandy Bray for HubSpot As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again. A CRM solution can save you time, keep your team organized, and boost sales and customer retention, no matter your size. Learn more about why HubSpot's CRM platform has…

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8+ Presentation Skills Every Marketer Needs

By in Business Management, Marketing Tag , , ,

by Meredith Wilshere for HubSpot Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve. We’ll explore eight essential presentation skills that allow you to stand out, tips for leveling up, and examples of some of our favorite presentations. Let’s dive in. → Free Download: 10 PowerPoint Presentation Templates What are…

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Too Good to Be True?: Why B2B’s Should Offer a Startup Discount Program

By in Business Management Tag

by ELENA VERNA for Elena's Growth Scope What if I told you that there’s a growth strategy that:A. Converts customers to paid plans at up to 60% rate, ANDB. Has proven way to land enterprise contracts, ANDC. Can build your brand within one of the most popular and trendy market segments!? Crazy, right?  This approach does exist and it is called Startup Discount Program: And I teamed up with some of my favorite growth leaders for this article, to tell you all about it. Startup Discount Program: What’s that?  As the name suggests, a startup discount program is a way for…

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The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

By in Business Management, Email Marketing, Work Tag , ,

by Ayaz Nanji for MarketingProfs Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. An infographic (below) summarizes findings from the poll of 1,000 workers in the United States, which was conducted by Preply. It looks at the 10 phrases rated as the most passive-aggressive by workers as well as the five communication behaviors that workers rate as the most passive-aggressive. Check out the infographic:

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A Is For Authenticity

By in Business Management, Operations, Sales Tag , , ,

BY LINDSEY ANDERSON for biznology My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management, especially sales leadership. Sales, as a profession, is burdened with outdated archetypes like the sleazy snake oil salesmen or shifty, high-pressure car sales guy; so operating with authenticity and integrity is important in sales to counter these cliches. Authentic sales leaders are trusted advisors to their teams, peers, clients, and partners.  Why Authenticity is Critical What exactly is “Authenticity?” It means being honest, open, and willing to show your humanity…

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Make Your Rebrand Look Easy

By in Business Management Tag , ,

BY LUKE HEJL for Inc. You're a thoughtful and strategic business leader who pays close attention to your market and how your organization connects to it. You know that it's natural for products, services, and the people who need them to change. You also know when it's time for the public face of your company--your brand--to evolve right along with them. We recently went through this rebrand ourselves. At TimelyCare (formerly TimelyMD), we recognized that our mission to improve the health and well-being of students had already progressed beyond straightforward medical care and we evolved our services to include mental health…

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Four free ways your CRM can drive more value across the business

By in Business Management, Sales Tag , , , ,

by Luke Metcalfe for velocity CRMs are a bit like Swiss Army Knives. Despite their versatility, most folks only ever realize a fraction of their potential (whether that’s slicing open Amazon packages or storing lead data). But here’s the thing: unlocking your CRM’s potential is essentially free. So step forward, MarkOps friend. Here are four free ways you can use your CRM to drive more value across the whole company.  #1: Refine your ICP by feeding your CRM better data  You can look at your CRM in two opposing ways: as dumb storage or as a queryable database. Most businesses default to…

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How to Fire Your Customers

By in Business Management, Operations Tag , ,

BY HOWARD TULLMAN for INC. Mark Twain said that a banker is a fellow who lends you his umbrella when the sun is shining but wants it back the minute it begins to rain. I'd say his view was a little narrow, since plenty of investors are certainly charter members of the same unreliable club. The overnight run on Silicon Valley Bank and that institution's ultimate collapse -- which most of us believe was driven by the panic of a few key, well-connected, and cowardly VCs with social media megaphones -- is just one of the latest cases in point. As…

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