Category Marketing

What Social Media Marketers Spend Their Time Doing

By in Marketing Tag

by Ayaz Nanji for MarketingProfs How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, Sprout Social surveyed 500 social media marketers in the United Kingdom and the United States. Respondents say a typical workweek is spent tackling a wide range of responsibilities, including content creation and approvals (5 hours per week, on average), data analysis and reporting (3.8 hours, on average), and strategic planning (3.6 hours, on average). Social media marketers say the tasks they most wish they had more time for…

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Are we becoming less curious about SEO?

By in Marketing Tag

by Ash Nallawalla for Search Engine Land I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” He added, “E-A-T is a core part of our metrics.” E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Most are quick to say that they are not a part of any Google…

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Best of SearchBot: Create a blog content strategy to boost SEO

By in Marketing Tag

by SearchBot for Search Engine Land Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me. Prompt: How to choose suitable topics for blog…

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Building Your Content Marketing Bridge

By in Content Marketing

by The MessageUp Newsletter Hi there! It’s Matt with MessageUp. At a recent networking event, I was chit-chatting with the CEO of an early-stage fintech company. Her business had recently secured Series A investment and she was busy hiring for key positions and preparing to launch the next version of their software. When I explained how MessageUp helps leaders to design and implement effective content marketing strategies, she nodded enthusiastically. As an accountant by training, she could immediately tell when a company had its financial affairs in order but, as she put it, “I’m not so sure about marketing.” Based…

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Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

By in Marketing, Sales

by Marharyta Lazarieva for MarketingProfs How well is your marketing synchronized with the sales team? Some companies keep marketing and sales separate departments, while others merge them. But the real opportunity comes from making them work together smoothly. However, everyday tasks and hectic work schedules often distract from collaboration. If that sounds familiar, think about using multitouch engagement—a better, cheaper approach to lead generation. When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when the sales and marketing teams work together, they help build trust and…

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How to market “marketing” internally

By in Marketing

by MKT1 Newsletter Educating the rest of your company on marketing is often the hardest part of doing marketing.  This is ironic (don’t you think?). Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way.  Yet, when it comes to doing this internally, marketers often fall short–very, very short. If I could turn back time to my marketing roles, I wish I had recognized these truths sooner:  Marketing is misunderstood and often under-leveraged as a function. Everyone has an opinion on what marketing should and shouldn’t be doing. It's hard to know exactly how…

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5 Psychological Tactics to Write Better Emails

By in Email Marketing

by Phill Agnew for HubSpot Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. → Download Now: The Beginner's Guide to Email Marketing 5 Psychological Tactics to Write Better…

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Who Are B2B Creators and Why Do They Matter?

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Quick Takeaways B2B content creators…

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Craft a Cost-Effective Marketing Blueprint Using This Guide

By in Marketing

Photo via Pexels Craft a Cost-Effective Marketing Blueprint Using This Guide In the competitive business world, having a strategic, cost-effective marketing plan is crucial for climbing the ladder of success. As an entrepreneur, it's essential to know how to utilize limited resources effectively to reach your intended audience. This guide, presented by If You Market They Will Come, is specifically designed to help you understand the complexities of marketing on a budget. Let’s get started! Expand Your Network at Industry Gatherings When attending industry events, it's crucial to view each interaction as a potential business opportunity, an opening for growth…

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14 Amazing Large Company Blogs To Inspire Your Content Marketing

By in Content Marketing, Marketing

By Michael Brenner for Marketing Insider Group Itching to get your blog into the major leagues? Well, we’re about to let you in on a little secret that’s not so secret: The best way to elevate your blog is to dissect what the titans of the blogging world are doing. We’re talking about those best company blogs that everyone can’t stop raving about. These giants have cracked the code to stellar content marketing, and there’s a goldmine of strategies to uncover from their success stories. By understanding what makes their blogs the best, you’re arming yourself with proven tactics to…

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