Category Marketing

5 Excel and Google Sheets tricks every SEO should know

By in Marketing Tag , ,

by Maria Georgieva for Search Engine Land Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time. All the famous SEO tools export most of their data in CSV format. And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started. So let’s dive back into the basics and see how you can make your life as an SEO and digital marketer easier with these five tips to…

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21 best AI marketing tools to include in your stack in 2024

By in Artificial Intelligence and Machine Learning, Marketing Tag , ,

by Marketer Milk Team Some of the biggest brands like Google, IBM, and Airbnb are using AI marketing tools to gain a competitive edge. We’ve uncovered some of the best AI marketing tools on the market today and listed them below. The arcane art of marketing has been irrevocably changed by the invention of AI software. Hundreds of these tools have sprung up in recent years, so it can be trick to know which of them will provide best value. It’s important to zero in on what you want your AI marketing tool to achieve, so let’s start by identifying…

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Social Media Marketing in 2024: The Smart Marketer’s Handbook

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of the digital landscape, we’re sharing our knowledge and expertise with you in this comprehensive guide. By the end of this post, you’ll understand how to…

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21 Marketing Trends You Need to Know For 2024

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By Michael Brenner for Marketing Insider Group What are the most important 2024 marketing trends we’ll likely see? To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities. Nobody could have predicted how 2020 would change the face of marketing. Or how Chat-GPT would have brought AI in Marketing to the top of the list of marketing trends in 2023. So what’s…

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The Power of Context in B2B Buying, and What That Means for Marketers

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by B2B Marketing Directions The context in which people consider buying something has a significant impact on how the buying decision is made and on what is (or isn't) ultimately bought. Hundreds of research studies conducted by cognitive scientists over the past four-plus decades have shown that contextual factors can affect everything from how we react to marketing messages and offers, to how we perceive specific products or services, to how we make buying decisions. More recently, neuroscientists have used functional MRI technologies to identify the specific areas of the brain that are activated under various decision-making conditions. This research…

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The Modern Marketer’s Guide to Retargeting and SEO

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BY MARC EMMER for INC. Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm.  Surprisingly, research reveals that an overwhelming 98 percent of site visitors never make a second appearance. But what if there was a strategy, a digital magnet of sorts, that could recapture these fleeting engagements?  Enter retargeting. The efficacy of retargeting is underscored by striking data: Ads targeted at previous visitors are three times more likely to be clicked than those aimed at new audiences.  More than just a tool, retargeting stands as a cornerstone strategy to amplify website traffic and boost conversion rates, seamlessly intertwining…

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Top 5 Marketing Challenges in 2024

By in Marketing

by Galina Jordanowa, Senior Product Marketing Manager at Progress Software Originally posted on LinkedIn Dear marketing fellows, 2024 is just around the corner. I sat down with a cup of coffee and list these five - you could take some ideas if you find them useful. And please share if you have any other ideas that could help our marketing society. Thank you! :) Adapting to new B2B needs with a humanized behavior B2B purchasers are increasingly independent, often conducting a substantial part of their research before initiating contact with sales or even a trial. The significance of word of…

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6 Proven Tricks to Get Your Prospect’s Attention in 30 Seconds or Less, According to SellHoffman’s Founder

By in Marketing Tag ,

by Jeff Hoffman for HubSpot Today's buyers are busier than ever before. So for a sales rep to connect with a prospect, they must supersede all the other tasks, priorities, emails, meetings, and notifications the prospect has on their plate at that very minute. They have to convince the buyer to put everything else down and listen to them. Sounds like a Herculean task. And it is … if you take the same approach as every other rep. Most reps go into prospecting calls projecting an air of authority and credibility. After all, why would a buyer listen to someone…

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4 ways to find unique content ideas from real-life insights

By in Content Marketing, Marketing

by Brandon Schmidt  for Search Engine Land Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.  How, then, can you: Know what to write about? Insert meaningful insights into your landing pages or ad creative? Effectively persuade your target audience that you are the clear choice over your competitors?  Digging new wells to find new content One of…

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The Email Sequence That Earned Us $100,000 in 30 Days

By in Email Marketing, Marketing Tag

by Matthew Scott for HubSpot Like most small businesses, we at Feed. The Agency used to get 90% of new clients from referrals. If we had more time, we‘d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So, we had to come up with a different solution — email sequences. Email marketing ROI can be as high as 3600%, generating as much as $36 for every $1 spent. An email sequence adds even more value because of the time it can save. In addition, they've been…

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