Category Marketing

How and Why to Implement Gamification in Your Marketing Strategy

By in Marketing Tag , , ,

by Anirudh Sharma for MarketingProfs In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user engagement and loyalty. In fact, 93% of marketers say gamification and interactive content are effective for educating their buyers. Gamification marketing refers to the use of game design and mechanics in marketing campaigns to offer interactive and memorable user experiences. Marketers use gamification to boost engagement, sales, and loyalty. Keep reading to learn how to implement gamification in your marketing, and why you should. Top 4 Types of Gamification…

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16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

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by Neil Patel for HubSpot Good things happen when you create killer calls-to-action. I would even argue that your website can't be successful unless you produce great calls-to-action. The ideal CTA, however, isn't always easy to think of. Sometimes, you need a little nudge in the right direction. If you're sick of "click now" CTAs that aren't working, improve your game with these surefire call-to-action formulas. Learn More About HubSpot's CTA Building Software 1. Try it free for . The word "try" is a soft term. It implies little risk. For this reason, it can be extremely effective, especially for downloadable…

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6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]

By in Artificial Intelligence and Machine Learning, Marketing Tag , , , ,

by Tristen Taylor for HubSpot Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal…

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Top AI tips and prompts to supercharge your content marketing

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology, Marketing Tag

by Victoria Shepherd  for Search Engine Land Content marketing is crucial for brand awareness and engagement in the digital landscape.  Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions.  This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? AI prompts are any type of text, data, or question that tells the AI the desired response you seek. These prompts can inspire and generate ideas for limitless content marketing concepts. Before diving into AI-generated prompts, define your content marketing goals. Are you aiming to educate your audience, generate leads or increase…

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ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag ,

By Sophie Brenner for Marketing Insider Group AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Ethical concerns highlight the need for responsible use and regulation of AI-generated content. AI cannot fully replace human creativity and intervention in…

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Marketing campaigns win big when performance and creative tango together

By in Email Marketing, Marketing

by Lisa Dare for Velocity Close Get the newsletter Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month. I hereby opt in to Velocity’s marketing crap. (Read our privacy policy to see what that means.)SubscribeSubscribe Every now and then, someone posts a great Twitter thread like this comparing older, more conceptual ads against their newer, info-intensive counterparts. And without fail, it reignites the debate over creative vs. performance marketing.  While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Sometimes we see these needs as opposed:  Clarity vs. cleverness  Features…

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You can’t eliminate bias within your marketing team

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by SEBASTIAN CUERVO, , AND RITOBAN MUKHERJEE for 42 Slash “SEO is dead.” “Lead generation is dead.” “Ebooks are dead.” Stop me if you haven’t heard some variation of these statements repeated over and over on social media. But often, the so-called experts promoting dogmas on LinkedIn have very little marketing experience themselves, have never worked in an in-house marketing team at a startup, or have a product to sell that benefits from that exact narrative. Marketing is neither art nor science. It’s a culmination of both, with different strategies and playbooks that work across different markets. What works for B2B enterprise may…

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag ,

by Adam Bai for HubSpot The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There's a major, often overlooked area of opportunity…

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How to Create a Unique, Relatable Brand as a Content Creator

By in Content Marketing, Marketing Tag , , ,

by Erica Santiago for HubSpot When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? How do you create a content creator brand audiences can trust? We will explore what a personal brand is, why it's essential, and how to create a content creator brand. What is a personal brand? A personal brand is how…

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How relying on LLMs can lead to SEO disaster

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by Jess Peck  for Search Engine Land “ChatGPT can pass the bar.”  “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people.  I was recently asked, “Why doesn’t ChatGPT respect my word count input? It’s a computer, right? A reasoning engine? Surely, it should be able to count…

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