Category Marketing

How Ozempic Ushered In the Next Wave of Wellness Marketing

By in Marketing Tag , , , ,

by Lestraundra Alfred for HubSpot Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many…

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Taking bold steps in a changing marketplace

By in Market Research Tag , , , ,

by MARK DANCER for Mark Dancer on Innovating B2B The integration of renewable energy sources into the electric power system is revolutionizing the energy landscape, and electrical distributors are at ground zero—but the design and operation of the value chain for electrical products is uncertain and evolving, without a coherent vision. The National Association of Electrical Distributors (NAED) has stepped up, creating the Futures Group to explore the future and Office Hours to engage distributors, suppliers, contractors, startups, vendors, and communities in a thoughtful conversation and collaboration. I am thrilled to support NAED’s effort. This edition shares our first annual report on…

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ICP Mastery: 3 methods to deliver more value to your target personas

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by Stewart Hillhouse for Mutiny The Efficient Growth Tour gathered CMOs and marketing leaders to learn how to drive measurable impact despite the turbulent market conditions of 2023. An executive panel featuring Emily Kramer (Co-Founder, MKT1), Mac McConnell (SVP of Marketing, Flexa), and Robin Spencer (Advisor, Clearbit) unpacked some key concepts that they've learned over their careers for making sure the marketing team is driving efficient growth.  One concept that everyone on the panel had strong opinions on was using your company’s ideal customer persona (ICP) as an important tool in your marketing team’s growth toolbox. Read on to learn three ways that you can get more value from your…

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New Marketing Jobs That Could Focus on AI [Data + Examples]

By in Artificial Intelligence and Machine Learning, Human Resources, Information Technology, Marketing, Work Tag , , , ,

by Erica Santiago for HubSpot It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. Free Report: The State of Artificial Intelligence in 2023 AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers? AI Marketing Jobs The following are marketing jobs and opportunities…

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A SHORT ESSAY IN DEFENSE OF MARKETING

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by The Framework This week, while giving a presentation on marketing to an audience of investors, I introduced myself as someone who has serendipitously found his way from engineering into technology, venture capital, early-stage business management, coaching, and latterly into marketing. An audience member whispered to me afterwards that she, too, had trained as an engineer (civil, in her case, chemical in mine) but is now enjoying a career in marketing. She was grateful to hear someone else admit to following a similar path. Her whispering made me uncomfortable. What was so bad about this choice we had made? Several…

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6 Pillars To Build Word Of Mouth Strategy For SaaS

By in Information Technology, Marketing, SaaS Tag , , , , ,

by FUNKY MARKETING As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online? There are six main pillars to consider when creating a word-of-mouth strategy for your SaaS company: 1. Creating a product that your customers will love and finding ways to help them succeed with your product Obviously, step one is to have customers that fit well with your product and love it so much they want to tell others about it. This…

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B2B Marketing: How To Report On Content Marketing Efforts

By in Content Marketing, Marketing

by Funky Marketing How to report on content marketing? It seems to be a question that I started to hear more and more often. There are a lot of talks these days about the importance of content marketing for B2B companies. And if you are smart enough to be reading this, you probably already very well know how important it is and you are already doing it. But what happens when it’s time to report on results? How do you show that all your effort is actually paying off? This is often missing from the conversation. And it’s not surprising.…

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Go Before The Intent And be Top of Mind When it’s Time to Buy.

By in Marketing Tag , , ,

by Funky Marketing There’s a significant shift happening in the B2B world. 𝗕𝘂𝘆𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗱𝗼𝗻𝗲. They want to buy in a way that is convenient for them, and that meets their specific needs. To stay ahead of the curve, you need to start developing demand for the way buyers buy now. And ok, you read this and you wanna learn more about it. You’ve never done this thing called demand whatever. You go to Google to learn about demand generation.Nope, not helpful. It’s the old way of…

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The Top Benefits of AI for Marketers [State of AI Data]

By in Artificial Intelligence and Machine Learning, Information Technology, Lead Generation Tag , , , ,

by Erin Rodrigue for HubSpot The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI. Let's dive in. The Top Benefits of AI for Marketers   1. 67% of marketers say the biggest benefit of AI is the ability to create content faster. If you're in marketing, your…

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