Category Marketing

Performance Marketing Contradictions

By in Marketing

by SEBASTIAN CUERVO for 42 Slash 1. Prioritizing agile revenue vs. strategic brand efforts It's a difficult time for marketers; showing up and demonstrating your dept is a revenue machine matters. We get it. However, giving more importance to fast revenue solutions has a limit. At some point, all companies in all categories will face an inevitable truth: 80% or more of your potential customers are not ready to buy today.  Strategic efforts that help your brand develop resonance and add value to these future buyers matter just as much. It may differ from what your department needs to show…

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Effective Marketplace SEO is more like Product Growth

By in Marketing Tag ,

by Kevin Indig for kevin-indig.com There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. ❓Why it matters: Most advice and sites on the web are not marketplaces. The approach to marketplace SEO is very different from non-marketplace sites. Applying the wrong approach severely limits the impact on company growth. 💡Marketplace SEO is different Mission critical: 80% of new users coming from SEO is not uncommon for marketplaces. Low ARPU (Average Revenue Per…

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8+ Presentation Skills Every Marketer Needs

By in Business Management, Marketing Tag , , ,

by Meredith Wilshere for HubSpot Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve. We’ll explore eight essential presentation skills that allow you to stand out, tips for leveling up, and examples of some of our favorite presentations. Let’s dive in. → Free Download: 10 PowerPoint Presentation Templates What are…

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7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

By in Marketing Tag , ,

by Andrea Cruz for Search Engine Land LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.  By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track.  1. Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s…

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The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

By in Business Management, Email Marketing, Work Tag , ,

by Ayaz Nanji for MarketingProfs Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. An infographic (below) summarizes findings from the poll of 1,000 workers in the United States, which was conducted by Preply. It looks at the 10 phrases rated as the most passive-aggressive by workers as well as the five communication behaviors that workers rate as the most passive-aggressive. Check out the infographic:

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Thriving Through Tough Times: The Business Leaders Growth Summit Can Help

By in Events, Marketing Tag , , ,

BY GEORGE BRONTÉN for MemBrain.com Whatever your industry, it’s likely that the current economic environment is impacting your business, and will continue to do so. Tough times are here. Inflationary pressures erode profit margins, customers increasingly make price-based decisions, retaining and attracting talent continues to be competitive, and supply chain issues disrupt revenue and customer satisfaction. But in every challenging marketplace, some companies not only survive, they thrive. We’ve teamed up with one of the most successful sales transformation firms in the world, SalesStar, to bring you the Business Leaders Growth Summit tour. The Business Leaders Growth Summit is a transformative in-person event to help…

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Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag , , ,

by Cynthia Ramsaran for Search Engine Land A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content…

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4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing

By in Artificial Intelligence and Machine Learning, Marketing, SaaS

by Jessica Tee Orika for Foundation Inc AI is gradually becoming ingrained in our everyday life at work (and outside work). The proof is everywhere you look: ChatGPT, Jasper, and other generative AI tools have become a big part of many brands’ martech stacks.  There are also enterprise software companies, such as Box, HubSpot, and Salesforce, integrating these tools into their products to stay relevant and maintain or increase market share. Plus, the AI market is on its way to a nearly $2 trillion USD valuation by 2030 if innovations keep up at this pace and we become even more…

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How Marketing AI and Automation Are Helping Small Businesses

By in Information Technology, Marketing Tag , , , , , ,

by Ayaz Nanji for MarketingProfs Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2. The report was based on data from a survey of 486 small business owners and decision-makers. Respondents whose businesses have been using AI or automation (or both) for marketing say the top benefits have been saving time/working more efficiently, enabling faster growth, getting to know their customers better, and making fewer errors. Some 26% of small business owners say they are using AI or automation technologies,…

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How to figure out Outbound Messaging

By in Marketing Tag , , , ,

by The B2B Growth Newsletter How to figure out Outbound Messaging The founder's guide to outbound, part 4 AUG 19, 2023 Share Hi all — Reminder - all my B2B playbooks are available HERE, free, open-sourced! Enjoy. This week, I saw the worst cold email template ever. It was: Nearly a page long With dense paragraphs Many different links Basically no personalization Wildly formal language Seriously, this email breaks nearly every rule that you find. The crazy thing? It works. ~10% booking rate, which is insanely good. What I’ve learned: There are no *universal* truths about messaging. It all depends on your…

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