Category Marketing

Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , ,

by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…

Read More

10 Essential Tips for Successful Event Marketing

By in Marketing Tag

by Ray Sheehan for MarketingProfs When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices for event marketing, and those practices can better ensure a successful year of events for your business. Event marketing occupies 21% of most corporate marketing budgets, according to one study. That's a lot of money, time, and effort going into event marketing. Following these tips may make those investments worthwhile. 1. Get the timing right With business and marketing budgets, timing is everything.…

Read More

Navigating discovery call flow (TEMPLATE)

By in Marketing Tag ,

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m ramping up 2 new reps this quarter. As part of their onboarding, we’ve been listening to sales calls together, sharing feedback on what worked and what didn’t, and how we would improve the call overall. It’s been eye-opening to realize how inconsistent our discovery process has been. I’m hesitant to roll out a script, but it’s clear we need some more guidance around qualification. Where should I start? ~Prioritizing DiscoverySubscribe DEAR PRIORITIZING DISCOVERY: Qualification is such a critical part of the sales process. Too often, sales leaders focus on listening…

Read More

[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

By in Marketing Tag , , ,

by B2B Marketing Directions (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world. The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries. Survey respondents were CFOs, CMOs, and senior-level marketers. The survey included participants affiliated with companies of various sizes operating in a variety of industries. Survey data was collected from March 24 through May 5, 2023. LinkedIn and Ipsos…

Read More

What Is Generative AI and How Can Marketers Use It Now?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

By Michael Brenner  for Marketing Insider Group Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle. Generative AI has the power to speed up the process and still produce top-notch content. It’s also capable of providing valuable insights that can help you better understand and serve your audience. In this post, we’re discussing why every marketer should be using Generative AI…

Read More

How to Attract and Retain Top B2B Marketing Talent

By in Marketing Tag , , ,

by Gergo Vari for MarketingProfs You may already be aware of the labor shortage in the US that is affecting nearly all sectors of business. But let's take a look at the consequences. Part of the ripple effect is that the labor shortage has significantly increased the importance of attracting and retaining marketing talent. Senior-level marketers responsible for their company's marketing department staff need to stand up and take notice. The disparity between the number of job openings (over 10 million in the US) versus the number of job seekers (under 6 million) according to the US Bureau of Labor Statistics, combined with…

Read More

Is B2C and B2B Growth… the same?

By in Marketing Tag , , , , ,

by ELENA VERNA for Elena's Growth Scoop There is a cute penguin mascot on Oracle’s home page… 🤯 What is this consumer-like ‘thing’ doing here if this is a traditional enterprise B2B company geared at serious enterprise buyers? Shouldn’t it all be corporate and serious? There is a powerful consumerization trend sweeping across the B2B landscape, where business software is starting to look much more like consumer products.  Colorful icons, cute mascots, emojis, friendly language, easy-to-use interfaces, and habit-forming experiences make B2B products feel like a joyride rather than a slog through the Siberian tundra. Companies like Dropbox, Miro, Slack,…

Read More

Is Conversational Content Finally a Reality?

By in Content Marketing Tag , ,

By Michael Brenner for Marketing Insider Group We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof? Email usage has dropped by 25%. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. But, it’s not all doom and gloom. While traditional tactics…

Read More

Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]

By in Artificial Intelligence and Machine Learning, Marketing Tag , ,

by Erin Rodrigue for HubSpot AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we'll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Free Report: The State of Artificial Intelligence in 2023 Table of Contents Can AI-generated content impact my search ranking? The Limitations…

Read More

10 Simple Ways to Get More B2B Leads From Instagram

By in Marketing Tag , , ,

by David Morneau for MarketingProfs Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with your target audience. Also, Instagram doesn't just have a massive audience. Fully 83% of Instagram users use the platform for product discovery, and 130 million click on shopping posts monthly. Those are your potential leads. There are three main approaches to getting B2B leads: Creating awareness Building your reputation and expertise Building your community This article will share specific tools for each approach. A. Creating Awareness 1. Profile…

Read More