Category Marketing

Top 5 Marketing Challenges in 2024

By in Marketing

by Galina Jordanowa, Senior Product Marketing Manager at Progress Software Originally posted on LinkedIn Dear marketing fellows, 2024 is just around the corner. I sat down with a cup of coffee and list these five - you could take some ideas if you find them useful. And please share if you have any other ideas that could help our marketing society. Thank you! :) Adapting to new B2B needs with a humanized behavior B2B purchasers are increasingly independent, often conducting a substantial part of their research before initiating contact with sales or even a trial. The significance of word of…

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6 Proven Tricks to Get Your Prospect’s Attention in 30 Seconds or Less, According to SellHoffman’s Founder

By in Marketing Tag ,

by Jeff Hoffman for HubSpot Today's buyers are busier than ever before. So for a sales rep to connect with a prospect, they must supersede all the other tasks, priorities, emails, meetings, and notifications the prospect has on their plate at that very minute. They have to convince the buyer to put everything else down and listen to them. Sounds like a Herculean task. And it is … if you take the same approach as every other rep. Most reps go into prospecting calls projecting an air of authority and credibility. After all, why would a buyer listen to someone…

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4 ways to find unique content ideas from real-life insights

By in Content Marketing, Marketing

by Brandon Schmidt  for Search Engine Land Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.  How, then, can you: Know what to write about? Insert meaningful insights into your landing pages or ad creative? Effectively persuade your target audience that you are the clear choice over your competitors?  Digging new wells to find new content One of…

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The Email Sequence That Earned Us $100,000 in 30 Days

By in Email Marketing, Marketing Tag

by Matthew Scott for HubSpot Like most small businesses, we at Feed. The Agency used to get 90% of new clients from referrals. If we had more time, we‘d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So, we had to come up with a different solution — email sequences. Email marketing ROI can be as high as 3600%, generating as much as $36 for every $1 spent. An email sequence adds even more value because of the time it can save. In addition, they've been…

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Survey: Only 26% of SMBs are using AI for marketing

By in Artificial Intelligence and Machine Learning, Marketing

by Danny Goodwin  for Search Engine Land Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we care. Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. SMBs that can unearth the potential of AI tools and harness its power can reap the benefits (e.g., saving time and money). But it’s a steep learning curve and SMBs typically are time-strapped. By the numbers. Larger SMBs (with over 50…

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11 Ways to Create Content that Generates Leads

By in Content Marketing Tag

By Michael Brenner for Marketing Insider Group “How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?” Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week? And then we sink a little lower in our chair. How in the world can we do that? We want to focus our content on our…

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AI for Content Production

By in Artificial Intelligence and Machine Learning, Content Marketing

by LIZ CHRISTO for Ask Stage 2 DEAR STAGE 2: I’m the first marketer at my startup and we desperately need more content to scale our online presence. I’m used to doing the heavy lifting (keyword research, actually writing/editing content, etc.), but I’m spread pretty thin these days. Should I try to save time by plugging my ideas into ChatGPT? ~MARKETING MARATHONER Subscribe for more GTM tips & tricks! DEAR MARKETING MARATHONER: We couldn’t agree more — content is essential to establishing your brand’s digital footprint, and should be a primary component of any foundational marketing strategy. The right approach will…

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How Enterprises Are Using AI for Email Marketing

By in Email Marketing, Marketing

by Ayaz Nanji for Marketing Profs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so…

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AI-powered content marketing: A startup’s guide to success

By in Content Marketing, Marketing

by Victoria Shepherd  for Search Engine Land AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations.  Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity.  While not all startups…

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AI: The Secret Sauce in Healthcare’s B2B Marketing

By in Artificial Intelligence and Machine Learning, Marketing Tag , , , , , ,

by Vasyl Kapitan, Originally posted on LinkedIn Hey there! As a Marketing Manager in the healthcare industry, I am actively engaged in developing and executing numerous B2B marketing campaigns. One of the coolest tools in my toolbox? Artificial Intelligence (AI). I've seen many trends come and go, but AI is a game-changer that's here to stay. Would you agree? Let me walk you through how AI is reshaping B2B marketing in our industry. 🚀 Making Business Interactions More Personal: The Perfect Matchmaker: AI isn't just about codes and algorithms; it's about understanding needs. Think of AI as that friend who always…

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