Marketing Archives - Page 19 of 26

July 21, 2023

You can’t eliminate bias within your marketing team

By Nikki L in Marketing Tag marketing practices, marketing team, unbiased

by SEBASTIAN CUERVO, , AND RITOBAN MUKHERJEE for 42 Slash “SEO is dead.” “Lead generation is dead.” “Ebooks are dead.” Stop me if you haven’t heard some variation of these statements repeated over and over on social media. But often, the so-called experts promoting dogmas on LinkedIn have very little marketing experience themselves, have never worked in an in-house marketing team at a startup, or have a product to sell that benefits from that exact narrative. Marketing is neither art nor science. It’s a culmination of both, with different strategies and playbooks that work across different markets. What works for B2B enterprise may…

July 21, 2023

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

By Nikki L in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag ai, generative AI

by Adam Bai for HubSpot The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There's a major, often overlooked area of opportunity…

July 20, 2023

How to Create a Unique, Relatable Brand as a Content Creator

By Nikki L in Content Marketing, Marketing Tag brand, brand content, content creator, marketing results

by Erica Santiago for HubSpot When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? How do you create a content creator brand audiences can trust? We will explore what a personal brand is, why it's essential, and how to create a content creator brand. What is a personal brand? A personal brand is how…

July 20, 2023

How relying on LLMs can lead to SEO disaster

By Nikki L in Marketing Tag legum magister, llm, seo, seo mistakes

by Jess Peck for Search Engine Land “ChatGPT can pass the bar.” “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people. I was recently asked, “Why doesn’t ChatGPT respect my word count input? It’s a computer, right? A reasoning engine? Surely, it should be able to count…

July 18, 2023

What B2B Marketers Can Learn From Missing Bullet Holes

By Nikki L in Marketing Tag b2b, b2b marketing, business growth, consumer marketing strategies, consumer-focused tactics

by B2B Marketing Directions Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions. Here's one mistake marketers need to avoid. Fueled by the explosive growth of online communication and commerce, marketers now have access to a huge amount of data about customers and potential buyers. Astute marketing leaders have recognized that this ocean of data is potentially a rich source of insights they can use to improve marketing performance. Therefore, many…

July 17, 2023

5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)

By Nikki L in Marketing Tag audience targeting, brand awareness, engagement, engaging content, innovative strategies, social media marketing, social media platforms

by Jessica Tee Orika for FOUNDATION If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired results. Let’s jump right in. 1. Hootsuite Hootsuite, a social media scheduling tool, invests in remixing existing content to fit different social media channels. The company knows that not everyone in its audience learns through reading or has the time to consume a 2000+ word article. So, its…

July 14, 2023

How to say ‘no’ as a digital marketer

By Nikki L in Marketing Tag boundaries, client expectations, digital marketing

by Scott Garrett for Search Engine Land If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning. Marketing technology that is below budget but does not meet our needs. Unnecessary meetings where nothing…

July 14, 2023

How to beat the sugar rush of short term campaign leads

By Nikki L in Email Marketing, Lead Generation, Marketing Tag converting leads, short-term campaign leads, strategic marketing

by Cameron Williams for Velocity Does this sound familiar? “Our last campaign generated loads of leads! Why haven’t any of them become opportunities?.” “HUNDREDS of people clicked on our ad! Why is no-one signing up for a demo?” “We delivered a record number of MQLs to the sales team last quarter! So why aren’t they using them?” If it does, you’re not alone. Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to…

July 13, 2023

ChatGPT Isn’t Coming for Your Marketing Business

By Nikki L in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag ai language models, automation, chatgpt

BY CONRAD EGUSA, KATIE KONYN for INC Two months have passed since the latest model of ChatGPT was released and it's fair to say that the media and creative industries are living in a moment of self-doubt. While AI is far from a new technology, its real-world applications were previously mostly limited to data-focused tasks such as analytics and process automation. The latest generative AI tools, however, have exceeded most of our expectations in their ability to produce creative content - something which, until very recently, was believed to be the sole preserve of humans. Now that tools such as ChatGPT-4 and…

Category Marketing