Category Marketing

My Top 100 Email Subject Lines

By in Email Marketing

by Tom Simpson A strong subject line is the foundation of every email. Did you know that according to Invespcro, 47% of email receivers open an email purely based only on the subject line? At the same time, 69% of email receivers also judge emails straightaway as spam purely based on the subject lines. Email subject lines are the first things we see when we are peering into our inboxes, so taking that into account, we should be extra mindful of the best ways to leverage email subject lines within your email outreach; otherwise, they will be most likely be…

Read More

B2B branding explained in a single email.

By in Marketing Tag ,

by Bill Harper Late last year I joined TikTok on what amounted to a dare. As a 54 year old strategic marketing agency owner, I was skeptical - right up until 7+ figures in net new business walked through our front door in the first 6 months. All from TikTok viewers. In my new role as @brandbosshq I receive many questions each day from people visiting my channel, but one question stands out among the crowd of now more than 97k. The chief question on everyone's mind seems to be: Can branding work for B2B companies? This baffles me beyond…

Read More

The Power of Short-Form Video Content in B2B Marketing

By in Content Marketing, Marketing Tag , , ,

by Ed Navarro In the dynamic landscape of digital marketing, short-form video content has emerged as a powerful tool to engage audiences and deliver impactful messages. While platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized short-form videos, it's essential to recognize that their application extends far beyond the realms of social media entertainment. In this blog, we will delve into the definition of short-form video content, exploring its adaptability for B2B marketing and shedding light on its diverse applications across various channels. Defining Short-Form Video Content Generally: Short-form video content refers to concise and compelling video clips typically…

Read More

Maximizing Social Media for B2B Marketing: Strategies That Work

By in Marketing Tag , , ,

by MARCO LABRE While often associated with B2C, social media is a powerful tool for B2B marketing when utilized strategically. Elevate your B2B social media game with these effective strategies designed to foster connections, showcase expertise, and drive business growth. đź“Ś Define Clear Objectives: Clearly outline your B2B social media goals. Whether it's lead generation, brand awareness, thought leadership, or customer engagement, having defined objectives guides your strategy. 🔍 Audience Segmentation: Understand your B2B audience. Segment them based on industry, roles, challenges, and preferences. Tailor your content to address the specific needs of different segments. 🔥 Create Valuable Content: Position…

Read More

21 Brilliant Ideas for Serious Lead Generation Through Blogging

By in Marketing Tag ,

By Michael Brenner for Marketing Insider Group Of course, your ultimate goal when content marketing is attracting leads that convert into loyal customers. But now that so many businesses recognize the value of producing content, lead generation through blogging is more competitive than ever. Therefore, you need to know all of the ways that you can convert someone into a lead through your blog and keep up with any new techniques. Fortunately, we’ve worked with hundreds of brands here at Marketing Insider Group and have the know-how to show you what delivers. Check out this practical guide on how to succeed at…

Read More

How To Integrate Email Marketing With Other B2B Marketing Channels

By in Email Marketing, Marketing Tag ,

by SkaleGrow This article was originally published in the Elevate Your Marketing newsletter and has been repurposed and republished here with the author’s permission. Here is the link to the original article.  Today, we look at a topic known to many but is rarely seen as a tactic to boost the effectiveness of marketing campaigns in B2B businesses. I mean, everyone is using email marketing. Everyone knows the best practices – whether it’s about improving deliverability, increasing open rates, or getting more responses. But what is often forgotten or ignored is that email marketing is a powerful tool when used in conjunction with other…

Read More

The Power of Personalization in B2B Marketing

By in Marketing Tag ,

by Amina Mazhar In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names in emails, offering content…

Read More

3 Reasons B2B Companies Should Use Content Marketing in 2024 (with stats)

By in Content Marketing

by Sam Hajighasem In this blog, my focus is to highlight the crucial need for B2B companies to shift their attention towards social media marketing, more so than any other marketing approach. I'll be looking ahead to 2024-2025, a period I predict will be defined by the rise of B2B influencers. This trend is not just a passing wave but a fundamental change. Companies that are already embracing this shift are seeing a significant increase in lead generation and growth. Let's explore how and why social media is becoming an indispensable tool in the B2B marketing arsenal. 3 Reasons B2B…

Read More

7 key metrics to measure content effectiveness

By in Content Marketing

by IQuanti  for Search Engine Land Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary to the common belief that low traffic equates to ineffective content, the issue might lie in ranking or conversion, not necessarily the quality of the content itself. In his informative SMX Next session, Wayne Cichanski, VP of search and site experience at iQuanti, hones in on the intricacies of digital content, specifically emphasizing its identity and…

Read More

What do Your Leads… LEAD to?

By in Lead Generation, Sales

by Brian Basilico, The Bacon Guy If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying to sell you anything”, and then keeps messaging you to act like they wanna be your friend. I had one guy the other day (who is a fitness coach) hit me up with a list of…

Read More