Category Operations

From Profit to Planet: Leading Your Business Toward Sustainability

By in Operations

Image: Freepik Building a sustainable business goes beyond profit; it's about shaping a venture that positively impacts both the planet and your community. By integrating green practices, you not only differentiate your business but also attract customers who prioritize environmental responsibility. Establishing partnerships with environmental organizations and fostering eco-friendly customer behaviors are pivotal in this journey. A strong commitment to sustainability can transform your business into a community and environmental leader. Forge Alliances with Environmental Organizations Collaborating with environmental organizations can enhance your business's credibility. Partnering with groups dedicated to conservation or renewable energy showcases your commitment to sustainability. This…

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How to fix a huge traffic drop after rebranding

By in Operations Tag

by Adam Riemer  for Search Engine Land Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and non-branded traffic can be recovered. It depends on the cause of the loss and what you do next. Below are common situations in which we’ve helped clients regain traffic post-rebranding, sorted by situation and traffic drop types.  I’ve also included non-SEO things to look for so your company can save…

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AI-powered content management: How to make your workflows more efficient

By in Operations, Self Improvement

by Julia McCoy  for Search Engine Land The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task.  Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS). These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Streamlining content management workflows In…

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How to Create Excel Charts and Graphs

By in Operations Tag

by Sara Davidson for HubSpot Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel. I’m here to share the foundational information you need, helpful video tutorials, and step-by-step instructions for anyone feeling like they are in over their heads. Organizing a spreadsheet full of data into an accurate and attractive chart isn’t sorcery — you can do it! Let’s go over the process from A to Z. Download 10 Excel Templates for Marketers What an Excel Chart…

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Are Companies Using Remote Work as a Scapegoat for Poor Corporate Performance?

By in Human Resources, Operations

By Lin Grensing-Pophal for HR Daily Advisor The evolving corporate landscape, particularly in the post-COVID era, has sparked a significant debate around Return-to-Office (RTO) policies. A recent Forbes article by Q Hamirani puts forward a provocative perspective: some CEOs may be using RTO mandates to mask poor management. RTO as a Mask for Poor Management “According to a recent research paper published by University of Pittsburgh, compelling evidence suggests that organizations are leveraging Return-To-Office mandates not to enhance firm value, but rather to reassert control and shift blame for poor performance onto employees,” writes Hamirani. “Contrary to the belief that RTO boosts company value,…

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5 Ways Companies Are Using A.I. in Order Fulfillment to Improve Operations

By in Artificial Intelligence and Machine Learning, Information Technology, Operations

BY MARIA HAGGERTY for Inc. From significant achievements in the medical field to controversy surrounding its usage in media and entertainment, the topic of Artificial Intelligence (AI) is pervasive, touching almost every industry you can think of, including e-commerce. So, what kinds of innovations are altering e-commerce fulfillment, and how can businesses utilize them to improve operations? 1. Optimizing inventory management An effective inventory management system is the cornerstone of a successful retail operation. Having accurate, real-time visibility into inventory data allows companies to properly monitor inventory levels, predict customer demand, and ensure that the right mix of SKUs is occupying valuable warehouse space.…

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A Is For Authenticity

By in Business Management, Operations, Sales Tag , , ,

BY LINDSEY ANDERSON for biznology My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management, especially sales leadership. Sales, as a profession, is burdened with outdated archetypes like the sleazy snake oil salesmen or shifty, high-pressure car sales guy; so operating with authenticity and integrity is important in sales to counter these cliches. Authentic sales leaders are trusted advisors to their teams, peers, clients, and partners.  Why Authenticity is Critical What exactly is “Authenticity?” It means being honest, open, and willing to show your humanity…

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How to Fire Your Customers

By in Business Management, Operations Tag , ,

BY HOWARD TULLMAN for INC. Mark Twain said that a banker is a fellow who lends you his umbrella when the sun is shining but wants it back the minute it begins to rain. I'd say his view was a little narrow, since plenty of investors are certainly charter members of the same unreliable club. The overnight run on Silicon Valley Bank and that institution's ultimate collapse -- which most of us believe was driven by the panic of a few key, well-connected, and cowardly VCs with social media megaphones -- is just one of the latest cases in point. As…

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How to Enable Macros in Excel

By in Information Technology, Marketing, Operations, Work Tag , , , , ,

by Nathan Ojaokomo for HubSpot Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default.…

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