Category Content Marketing

By Michael Brenner for Marketing Insider Group There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. This approach is changing the game. Why? Because audiences today are savvy; they educate themselves. They’re all over digital content and…

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by Brandon Schmidt  for Search Engine Land Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.  How, then, can you: Know what to write about? Insert meaningful insights into your landing pages or ad creative? Effectively persuade your target audience that you are the clear choice over your competitors?  Digging new wells to find new content One of…

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by Victoria Shepherd  for Search Engine Land AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations.  Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity.  While not all startups…

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