Category Work

4-Day Workweek Gains Traction

By in Work Tag

By Lin Grensing-Pophal for HR Daily Advisor If there’s one thing the pandemic experience has contributed to, it’s employees’ demand for more flexibility and work/life balance. Hybrid work is becoming more common, but so is another flexible concept: the 4-day workweek. It’s an idea that has been gaining traction globally, and it holds a lot of advantages not just for employees but also for employers. And, it’s an idea that has slowly gained traction over the past several decades. A Continued Push to Shorten the Workweek Henry Ford is generally credited with being one of the first to acknowledge employees’ need…

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4 Ways Business Blogging Helps Your Company Grow

By in Work Tag ,

By Michael Brenner for Marketing Insider Group Are you taking advantage of the massive benefits of a blog to grow your business? If not, you’re missing out. Publishing a blog is one of the best ways to connect with your audience and drive long-term growth. In fact, businesses with a blog see 126% higher growth than those without one. Check out all of the ways business blogging can help your company grow. Plus, we included a handful of blog examples we love to give you inspiration. Key Takeaways: If you want to grow your business, you should be blogging. A blog offers…

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5 Reasons to Write a Blog For Small Business

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By Michael Brenner for Marketing Insider Group Doesn’t it seem like everyone is blogging nowadays? In fact, WordPress blogs alone comprise over 20 billion web pages! With that overwhelming number, you might wonder whether small business blogs are still worth it and can cut through the noise. How can you be sure that your existing and potential customers have any interest in reading what you have to say? Here are just a few of the best reasons we’ve found for why blogging for small businesses is still part of a rockstar marketing plan. Key Takeaways: Blogging is a cost-effective way to connect…

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LinkedIn to give Collaborative Articles more reach in search

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by Danny Goodwin  for Search Engine Land LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could be featured in LinkedIn’s search results. Other ways LinkedIn is increasing visibility for Collaborative Article contributors: People outside your network may be exposed to your contribution, not just people you are already connected to. LinkedIn may also notify members “who…

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How to catch a salmon in a river of shit

By in Sales, Work

by Joe Gowdridge for Velocity "Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he said, looking at me with genuine reproach. “The trouble isn’t email, it’s the river of shit emails are floating in.” “How so, Neil?” I asked. “Ok, I’ll tell you what,” he said, settling in.  I waited as he crossed his arms and nudged his glasses up his face with a finger. “Do you like fishing?” I explained that I didn’t.  “Well, I do,” he said, casting another reproachful glare…

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5 Tactics to Combat a Culture of False Urgency at Work

By in Work Tag

by Dina Denham Smith for Harvard Business Review We are more connected and agile than ever, working at high speed to stay on top of workloads and remain competitive. A sense of urgency and scarce time permeates every day. However, too often, much of the frenetic activity in organizations is false urgency: unproductive busyness that doesn’t lead to meaningful progress. While false urgency has always existed to some degree, the pandemic, heightened connectivity, and the expectation for rapid responses have stealthily solidified its presence. Even great leaders can inadvertently create false urgency and damage their team’s morale, well-being, and performance.…

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Can You See Who Viewed Your LinkedIn Profile?

By in Work Tag

by Mandy Bray for HubSpot Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Well, you can find out. However, it’s what you do with the knowledge that matters. In this article, we‘ll dive into how you can see your profile views. You’ll also learn how you can increase your visibility. Let's dive in. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? How to Increase Profile Views Download Now: The Complete LinkedIn Playbook Why LinkedIn Views Matter…

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How to collaborate effectively with other teams

By in Business Management, Human Resources, Work

by Kevin Indig There is no Growth without collaboration. But teams don’t work well together without intentionally defining how. Context: Disciplines like SEO have always relied on support from other organizations because the output of SEO is recommendations. Now that meta signals like brand or user experience are growing in impact compared to other signals, it’s even more important. The recent Google leak confirming clicks are used for ranking highlights the importance of a seamless user experience to succeed in SEO. There is no universal definition of where Growth or SEO start and end, which causes responsibilities to blend into each other.…

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I bet you are doing product activation all wrong.

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by ELENA VERNA for Elena's Growth Scoop This is the last part of a mini-series I’ve done with the team at June: Part 1 reviewed the difference between product analytics in B2C and B2B Part 2 explored precisely how expansion happens in B2B But for this final part, we need to talk about the foundational piece that makes B2B growth possible: activation. Specifically: What activation IS and what it is NOT. Activation: What it IS I like Reforge’s definition best: Activation is taking a user from signing up to establishing a habit around your core value prop. In practice, product activation consists of 3 steps: setup, aha, and habit loop. …

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