Category Information Technology

How Well Do Senior Marketers Understand AI?

By in Artificial Intelligence and Machine Learning

by Ayaz Nanji for MarketingProfs Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute. The report was based on data from a survey conducted between April and July 2023, among 918 senior marketers (managers and above). Some 35% of respondents say they'd classify their understanding of AI terminology and capabilities as beginner, 54% as intermediate, and 11% as advanced. Some 46% of senior marketers rate their confidence in evaluating AI-powered marketing technology at a medium level, 32% at a high level, and 21% at a low level, Some 58% of…

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3 Ways Conversational AI Can Help You with Strategic Recruitment

By in Artificial Intelligence and Machine Learning, Human Resources Tag ,

By Claire Swinarski for HR Daily Advisor It seems like Artificial Intelligence (AI) is all over the news these days. ChatGPT seemed to take the world by storm in 2023, and there’s no indication that the AI craze is going to loosen up any time soon. In fact, it seems clear that AI is only going to become more and more relevant to almost every factor of society. But what does that mean for human resources departments? After all, isn’t the human part of of HR the most vital? How can something artificial really help HR professionals do their jobs any better?…

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21 best AI marketing tools to include in your stack in 2024

By in Artificial Intelligence and Machine Learning, Marketing Tag , ,

by Marketer Milk Team Some of the biggest brands like Google, IBM, and Airbnb are using AI marketing tools to gain a competitive edge. We’ve uncovered some of the best AI marketing tools on the market today and listed them below. The arcane art of marketing has been irrevocably changed by the invention of AI software. Hundreds of these tools have sprung up in recent years, so it can be trick to know which of them will provide best value. It’s important to zero in on what you want your AI marketing tool to achieve, so let’s start by identifying…

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SaaS SEO: The ultimate guide for 2024 (with real examples)

By in SaaS Tag

by Omid G for MarketerMilk Two years ago, I quit my job leading SEO and content marketing at Webflow. During my time there, I was able to create a SaaS SEO content strategy that grew non-branded search traffic from 25K visitors a month to over 300K visitors a month — all while growing sign-up and paid conversion metrics (from SEO) by 20% QoQ (quarter over quarter). Webflow's blog SEO growth (I left at the start of 2022) During my “professional career,” I learned how to scale a SaaS website from 1-100. But I wanted to challenge myself to grow a…

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From Traditional B2B Company to A.I.-First Firm

By in Artificial Intelligence and Machine Learning Tag ,

BY MOHAMMAD TAREEQ for INC. Disruptions in business are inevitable. Some are natural, while others are manufactured. Take Covid-19, for example. It forced decision makers to reevaluate their strategies and business models. In some cases, it meant ditching the entire blueprint. Be it the surge of data in the last decade, the rise of information technology in the early '90s, or the adoption of mass media in the late 19th and 20th centuries, every disruption brought forth an unconformity that marked the evolving economic landscape. And who survived these changes? The early adopters and the innovators who dared to take a chance. What, then, marks this decade?…

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Reimagining HR: The Role of AI in Modern Organizations

By in Artificial Intelligence and Machine Learning, Human Resources

By Raghu Ravinutala by HR Daily Advisors In the ever-evolving landscape of today’s business world, organizations are in constant search for innovative ways to enhance efficiency and elevate the employee experience (EX). HR leaders have come to recognize the imperative need to pivot away from traditional EX strategies and embrace AI-powered approaches that align with the evolving demands of their workforce. In the not-so-distant past, the adoption of technologies like conversational AI to enhance employee engagement unfolded as a gradual process. The emergence of generative AI has accelerated this adoption, effectively addressing the challenges that once impeded the full potential…

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How to Train Your ChatGPT — A Marketer’s Guide

By in Artificial Intelligence and Machine Learning Tag

by Ankit Vora for HubSpot If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. Free Report: The State of Artificial Intelligence in 2023 Our guide on how to train ChatGPT will…

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The Benefits of AI Cold Calling [+Tips and Best Practices]

By in Information Technology Tag ,

by Anna Rubkiewicz for HubSpot AI’s footprint in the business world has been steadily increasing year over year. Gartner predicts that, by 2026, one in ten interactions originally handled by human agents will be automated through tech. One of the areas where AI is already gaining traction is cold calling. In this article, we'll explore AI cold calling and how it helps sales departments boost their efficiency. Download Now: The State of AI in Sales Table of Contents What is AI cold calling? The Benefits of AI Cold Calling AI Cold Calling Tools AI Cold Calling Best Practices What is AI…

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Streamlining Your Business with AI Integration and Workflow Automation

By in Artificial Intelligence and Machine Learning, Information Technology, Uncategorized

Keystone6 allows for the posting of content which we then curate to assure it meets certain quality standards. Contact us today to learn more! Image via Pexels Artificial intelligence (AI) has transformed the business landscape, promising to improve operational efficiencies, promote innovation, and boost productivity. As AI surges across all sectors, business leaders are rushing to integrate it into their workflows, but without the right strategy, it can be a daunting task. In this post shared by Keystone6, we offer some tips to help you harness the power of AI and integrate it into your existing business operations and workflows…

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How to integrate generative AI in your SEO

By in Artificial Intelligence and Machine Learning Tag , ,

by Marcus Miller for Search Engine Land As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world.  In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective.  This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing.  Pitfalls and problems Human beings are hardwired to seek the path of least resistance.  Generative AI tools seemingly make it easy…

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