Category Information Technology

9 Disadvantages of AI You Never Thought About

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , ,

By Michael Brenner for Marketing Insider Group Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. We’ve done our due diligence and uncovered nine disadvantages of AI you may have never considered. Key Takeaways: The top disadvantages of AI include a low ROI, as well as unimaginative and emotionless content. AI can instigate…

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Revolutionizing Content Strategies: The Impact of Generative and Chat AI on Modern Marketing

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By Kara Parlin for Contently The world of content marketing is changing at a rapid pace, thanks to the revolutionary advancements in artificial intelligence (AI). Since chat AI and generative AI emerged, businesses now have access to powerful tools to help them create engaging, high-quality content like never before. But with the dizzying pace of new AI-powered tools released almost weekly, marketers can have a hard time deciding how to integrate AI into their content strategies. Let’s explore the latest AI-driven technologies and their impact on the content landscape, as well as discuss how businesses can stay ahead by leveraging these tools effectively.…

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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

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by Amy Hebdon for Search Engine Land Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true.  Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce existing perspectives. Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new…

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How B2B Marketers Feel About AI

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by Ayaz Nanji for MarketingProfs Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2. The report was based on data from a survey conducted in April 2023 among 348 B2B marketers who work for US businesses with 50 or more employees. Some 34% of B2B marketers say they feel hopeful about AI, 26% excited, 16% apprehensive, 7% relieved, 5% terrified, and 12% indifferent.  Some 79% of B2B marketers say they expect to incorporate more AI into their overall strategy and tech stack…

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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

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by Olivia Deng for HubSpot At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over…

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How ChatGPT Can Power Your Content Calendar

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology, Marketing Tag , , , , , ,

By Brooke Gocklin for Contently We’ve all seen the headlines: “Yes, ChatGPT is coming for your office job,” “How language AI could revolutionize marketing,” and even “Engineers added ChatGPT to a robot dog and now it can talk.” Whether you’re feeling cautious or excited about the AI revolution, one thing’s undeniable: If you’re not leveraging technology like ChatGPT to work smarter, not harder, you’re missing out. One way ChatGPT can power your work in content marketing? The content calendar creation process. In this post, we’ll dive into what is ChatGPT and, more importantly, how to get started, so you can become a prompt-writing…

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How to Enable Macros in Excel

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by Nathan Ojaokomo for HubSpot Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default.…

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11 best AI writer apps of June 2023 (Top Picks)

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , , , , ,

by Marketer Milk Team A successful content marketing operation needs three things — a good strategy, a good writer, and a good SEO assistant. Luckily, technology has advanced and we now have AI writers at our disposal. Let’s just say it — writers can be excessively proud people (this writer certainly can). They often believe they don’t need or benefit from outside assistance, from interfering editors to spell-checkers that keep defaulting to the wrong language. However, even the most self-reliant or awkward of scribes already uses technical tools to ply their trade. Word’s built-in error-correcting abilities, reputable online dictionaries and…

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AI Advertising: Pros, Cons, Tips & Examples

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by Erica Santiago for HubSpot You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here's what you need to know about AI advertising, including tips and examples. First, let's examine the pros and cons of leveraging AI in advertising.…

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How to Use The Query Function in Google Sheets

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by Scott Weiss for HubSpot The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets). A query may seem complicated or overwhelming if you’re unfamiliar with Google Sheet functions. However, this is not the case, and you can start using the query function right now to filter and quickly look up data in your preferred format. Table of Contents What is a query in Google Sheets? What syntax should I understand to use the query function? How…

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