Category Information Technology

The 6 Risks of AI Content

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag , , , ,

by Ryan Law for Animalz There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns. These use cases have risks associated with them. There is the risk of factual inaccuracy and hallucination. Risk of copyright infringement and legal challenges. Risk of Google penalization. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line.…

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Your Passwords Suck (and How To Fix Them!)

By in Human Resources, IT Security, Work Tag ,

by National Cyber Passwords…we all have them…lots of them!! So many different logins these days and everyone can’t be the same. Why not? Because if one gets compromised, then they all get compromised. Amazingly enough, in 2021, the most used password was 123456.1 This should tell you that many people don’t give their passwords much thought. But does it really matter any longer? With Multi-Factor Authentication becoming a regular component of extended protection of one's user account access, are passwords still important?  YES. No matter how you look at it, a strong password can make things more difficult for an attacker…

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What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?

By in Information Technology, SaaS Tag , ,

by Sid Jain at ChartMogul Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful.  In the early stages of building a company, churn gives you quick feedback which other metrics seldom do. You can run tests on your platform, and then see feedback within the next few days or months. Boom!  In this post, we go deep into churn. First, we answer a few key questions such as what is churn? What are its different types? And how can it be negative?  Then, we dive into churn…

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Pros & Cons of AI Email in Sales [+Tools to Consider]

By in Artificial Intelligence and Machine Learning, Information Technology, Sales Tag , ,

by Kiran Shahid for HubSpot To say that ChatGPT has thrown the internet into a frenzy would be an understatement. Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. alone. Now Google, HubSpot, and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Like any new tech, you need to dive in and research. We'll review use cases of AI emails, their pros and cons, and the tools…

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190 ChatGPT Prompts Marketers Should Use

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Erica Santiago for HubSpot ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT, here's what you need to know. Free Guide: How to Use AI in Content Marketing What is ChatGPT? 25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9…

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SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

By in Content Marketing, Marketing, SaaS Tag

By Benji Hyam for Grow & Convert If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The logic typically sounds like this: “Well first, the customer needs awareness: They need to know about the problem. Then, they need to consider different options: Look for solutions. Then they’ll convert: Sign up to try your solution.” Yes, in theory, every single customer for any product goes…

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CYBER SECURITY FUTURE IN THE WAKE OF CHATGPT AND AI

By in Artificial Intelligence and Machine Learning, Information Technology, IT Security Tag , , ,

by Megan Shaw for DNiF As technology advances, so do the tools and tactics used by cyber criminals. In recent years, the development of artificial intelligence (AI) and natural language processing (NLP) technologies has revolutionized the cybersecurity landscape. One of the most significant developments in this area has been the creation of ChatGPT, a large language model that can simulate human-like responses in real-time. While ChatGPT has many potential applications, it also poses several security risks. Let's explore the future of cyber security in the wake of ChatGPT and AI. The Threats of ChatGPT ChatGPT has several potential applications in the field…

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53 Best AI Productivity Tools of 2023

By in Artificial Intelligence and Machine Learning, Information Technology, Self Improvement, Training Tag , , ,

By Rachel, at RenaissanceRachel.com We all know that productivity is one of the most important things in our lives. It is the key to success.  There are a few AI tools that have been created to help with productivity. They can do things like schedule meetings, write emails, and organize your inbox. For example, AI-powered voice recognition software will be able to transcribe conversations with a high level of accuracy. In this article, I will talk about some of the best AI apps and tools. These tools are sure to help you increase your productivity tenfold! What are the Best…

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