Archive September 22, 2023

How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)

By in Artificial Intelligence and Machine Learning Tag

by Erica Santiago for HubSpot As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools…

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

By in Content Marketing, Marketing Tag ,

By Michael Brenner by Marketing Insider Group You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success. The Common Arguments Against Content Marketing Before diving into the reasons you’ve heard about why you shouldn’t…

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How to find ideal niche keywords

By in Marketing Tag

by Julia McCoy  for Search Engine Land You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who do stumble upon it leave faster than one can say “SEO.” Isn’t there more to this keyword thing than meets the eye? Absolutely!  Like finding Waldo in a sea of stripes, knowing how to find ideal niche keywords is about looking smarter,…

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10 Best AI Tools for Startups & Small Businesses in 2023

By in Artificial Intelligence and Machine Learning Tag ,

by Alex York for ClickUp Believe it or not, the term “artificial intelligence” (AI) dates back to 1956 when John McCarthy, an American computer scientist, coined the term during the first-ever AI conference. Fast forward to 2023, and we’re in an exciting new era where AI, fueled by powerful machine learning algorithms, is on everyone’s minds. AI has gone from being a tech buzzword to a real-game changer in people’s lives. More small businesses and startups are embracing AI technology to propel their growth and success, and you don’t want to be left behind.  If you’re on the lookout for the…

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Should you block GPTbot?

By in Artificial Intelligence and Machine Learning, Information Technology Tag , ,

by Kevin Indig for kevin-indig.com 84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. (source) The number jumped from 9.3% on August 22nd to 12% on August 29th. Since then, I found more sites, like Amazon, blocking Chat GPT in their robots.txt. It’s unclear how Originality AI put the list of top 1,000 sites together, but the biggest ones are on…

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7 AI Applications for Small Businesses to Use in 2023

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , , , , , , , , , ,

Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…

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4 Effective Ways Small Businesses Can Leverage AI

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , ,

By: Jacqueline Medina for the US Chamber of Commerce Business is more digital than ever, and small- and medium-sized businesses are finding new ways to optimize their operations with artificial intelligence (AI) tools. “Artificial intelligence is the future,” said Rick Stanbridge, chief information officer of Marco’s Pizza. “It will become a mainstream element of enterprise-level and cloud technology platforms along with machine learning. The companies that will succeed will be the ones that are able to balance the value of AI with the value of 'human' resources, connections and interactions.” Using AI, businesses can manage and improve products, automate services and be proactive…

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Ecommerce marketing next year: 5 ways to set up for success

By in Marketing, Sales Tag

by Becky Simms  for Search Engine Land Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. One big change from last year is that you’re likely now fully using Google Analytics 4. This requires rethinking or reevaluating your reporting. Revisit your past reports. Can you report on all the data you have before?…

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Direct Mail Marketing’s Top Advantages and Challenges

By in Marketing Tag

by Ayaz Nanji for MarketingProfs Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuel Response. The report was based on data from a survey conducted in April 2023 among 250 marketing leaders in the United States. Respondents say the top advantages of direct/offline mail marketing are the channel's personalization/customization options (40%), ability to integrate with digital campaigns (36%), and the flexibility it has with volume and budget (36%).  Senior marketers say the top challenges they face with direct mail marketing are audience targeting/data access limitations…

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How B2B Marketers Can Shift to Buying Groups in Three Months or Less

By in Marketing Tag , ,

by Nikki Candito for MarketingProfs Last year, my team ran a series of tests to see whether we could reach multiple people at an organization with coordinated messages. The result was a strong YES. Creating marketing messages for a specific group was not only a possibility but also a better approach because we could have more control over our ABM campaigns. I'm now in charge of orchestrating a transition from individual lead-driven marketing to buying-group marketing, and I've given myself and my team three months to do it. Why Switch to Buying Groups? First and foremost, marketers need buy-in from their…

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