Archive May 5, 2023

How To Think In Funnels (And Achieve The Best Possible Outcomes)

By in Business Management, Content Marketing, Marketing, Sales Tag , , , ,

by Frontera Blog Thinking in funnels is a mental model that breaks down your goals into different stages. So you can improve the conversion at each stage to achieve the best possible outcomes. We’ll start with a marketing story from the 1890s to understand how it was born. And finish with how to think in funnels. Let’s go. In 1898, Elias Elmo Lewis created a formula that changed marketing forever. He had an advertising agency. And he wrote newspaper ads for his clients — which was the main channel to reach potential customers before radio and TV. Like any advertiser, Lewis wanted to sell…

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Why You Shouldn’t Use Scrum. Do This Instead!

By in Business Management Tag , , , ,

by Remote-Work.io Scrum slows down work and has a higher probability of leading your team to intense burnout. Transform your work process with this instead! Photo by Parabol | The Agile Meeting Toolbox on Unsplash Are you tired of Scrum making your team meetings feel like a never-ending episode of The Office? Are you over the constant sprints and stand-ups, leaving you feeling like a hamster on a wheel? Scrum is fundamentally incompatible with setting up asynchronous processes in your remote team. And failure to setup remote processes means you won’t be able to hire across time zones. Essentially, with Scrum, your team…

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The 3 Phases of Product-Led Growth: The Triple Whale Method

By in Marketing, Operations, Sales Tag ,

by Gigi Levy-Weiss for NfX Truly product-led companies are countercyclical. Even in a downturn, when customers are shutting down or slashing spending, your product or service remains in their stack. You made something they can’t live without. Love from the market is how the best companies gain ground – in any economic environment. It is the clearest sign of product-led growth. But it doesn’t just happen to you. There’s a playbook for it. When we invested in Triple Whale at the very beginning, they only had a few hundred customers. But Twitter was hopping with Shopify sellers declaring their love for the…

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25 Email Management Tips To Claim Back Your Time

By in Operations, Work Tag , , , ,

by Zoe Ashbridge for HubSpot Approximately 333.2 billion emails were sent in 2022 — and every single one demands time. Every time you head over to your inbox, it impacts your productivity and takes you out of a deep focus. To help you get your concentration and productivity back, we're sharing email management tips and tricks to keep you focused. Read on to learn how to control your inbox instead of having it run your life. You'll also learn exactly how to implement these simple email management tips. Let's dive in. Email Management Tips Shut off your notifications. Work offline. Schedule specific times during…

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What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?

By in Information Technology, SaaS Tag , ,

by Sid Jain at ChartMogul Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful.  In the early stages of building a company, churn gives you quick feedback which other metrics seldom do. You can run tests on your platform, and then see feedback within the next few days or months. Boom!  In this post, we go deep into churn. First, we answer a few key questions such as what is churn? What are its different types? And how can it be negative?  Then, we dive into churn…

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Pros & Cons of AI Email in Sales [+Tools to Consider]

By in Artificial Intelligence and Machine Learning, Information Technology, Sales Tag , ,

by Kiran Shahid for HubSpot To say that ChatGPT has thrown the internet into a frenzy would be an understatement. Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. alone. Now Google, HubSpot, and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Like any new tech, you need to dive in and research. We'll review use cases of AI emails, their pros and cons, and the tools…

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190 ChatGPT Prompts Marketers Should Use

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Erica Santiago for HubSpot ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT, here's what you need to know. Free Guide: How to Use AI in Content Marketing What is ChatGPT? 25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9…

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14 Universal Digital Marketing Skills You Can’t Ignore

By in Marketing Tag , ,

by Mateusz Makosiewicz for ahrefs.com Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do enough of them in your career, as I have for the past 14 years, you start to identify certain skills that are fundamental to all of those specializations. The sooner you start to learn those “universal” skills, the better—because those skills act as investments. They will pay off nicely when you work your way toward becoming an expert in a given field or when you…

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SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

By in Content Marketing, Marketing, SaaS Tag

By Benji Hyam for Grow & Convert If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The logic typically sounds like this: “Well first, the customer needs awareness: They need to know about the problem. Then, they need to consider different options: Look for solutions. Then they’ll convert: Sign up to try your solution.” Yes, in theory, every single customer for any product goes…

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5 Types of Content to Spice up Your B2B Marketing

By in Content Marketing, Marketing, Sales Tag , , , , ,

By Julie van der Weele for FOLEON Are you looking for innovative ways to spice up your B2B content marketing strategy? You’re in the right place. Creating content that stands out from the crowd is no mean feat these days. Marketers and brands need to develop and deliver a content marketing strategy that gets their ideal customers' attention and encourages them to keep listening, watching, and waiting for the next content-related treat.  The team at Foleon is always super excited to share our content inspirations, and we especially enjoy it when we can show how they are aligned to a…

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