Archive November 2, 2023

Is decoupling marketing development and strategy from asset production worthwhile?

By in Marketing Tag ,

by Ina Niessler for Your Insider from the Outside Many businesses are implementing huge changes to their corporate strategy as they attempt to adapt to the challenges of the new normal. They’re exploring new ways of meeting customer needs and changing the way digital marketing assets are both designed and published. To facilitate such transformations, businesses are revaluating the effectiveness of their marketing departments and investigating whether a new setup could help them achieve more. The first question they ask themselves is: Does our marketing department possess the right competencies? Many companies develop their marketing strategy internally, using all their…

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Which Jobs Are (Currently) Safest from an AI Takeover?

By in Artificial Intelligence and Machine Learning Tag ,

By Lin Grensing-Pophal for HR Daily Advisor Like it or not, artificial intelligence (AI) is here to stay. While many do like it, many others have concerns, including employees who may fear AI has the potential to replace them. Still, certain roles remain uniquely human, resisting the AI takeover. A recent article from BBC Worklife delves into this important topic, highlighting jobs that are currently safe from AI’s reach. Jobs Most Likely to Be AI-Resistant As you might imagine, the jobs safest from takeover by artificial intelligence are those that continue to rely most heavily on good, old-fashioned human intelligence. These are roles that require uniquely human qualities…

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The Biggest Changes in Collaboration Over the Last Decade and What to Expect in the Decade Ahead

By in Human Resources, Self Improvement Tag

By Ajay Kaul for HR Daily Advisor There is no denying the workspaces we once knew underwent profound transformations over the last several years. From physical space revolutions to digital solutions and remote working frontiers and beyond, each dramatic advance has one cornerstone in common: collaboration.  Cutting-edge technology enabled individuals and teams to work from nearly anywhere using an endless array of powerful tools to support ever-flexible adaptability, connectivity, and innovation. Collaboration has reshaped in ways we once thought unimaginable – and will continue down a path that promises to be even more dynamic and transformative, with challenges and opportunities…

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How Much Does a Bad Hire Actually Cost? Why Talent Professionals Must Know

By in Human Resources Tag

By Shiran Danoch for HR Daily Advisor There are numerous estimates concerning the actual cost of a bad hire. These estimates range from 3 months’ salary to 3 times the annual salary of the position. While generic estimates provide a starting point, they only go so far. To truly showcase the value of the talent acquisition department—and to illustrate how much it can save (and earn) for a company when provided the proper resources—it’s vital to understand your own company’s figures and present them in financial terms. Talking in dollars can help secure more resources for your department. What Constitutes a…

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Use AI to turn your calls into a competitive advantage

By in Artificial Intelligence and Machine Learning, Sales Tag , ,

by CallRail  for Search Engine Land It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. Critically, this new generation of AI includes explosive advancements in the realm of speech recognition and conversation…

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B2B demand generation is a must for SaaS and tech companies

By in SaaS Tag , ,

by Andy Alagappan B2B demand generation is a must for SaaS and tech companies. Strategies and tactics to draw in potential clients and convert them must keep up with the ever-changing tech world. To get started, you must understand your target audience. Identify their issues and show how your service or product is the answer. Research and analyze the competition to get the most out of your product placement. Build a strong online presence. Utilize digital marketing channels like content marketing, SEO, social media, and email campaigns. Educate and entertain prospects with your content - this will create trust and credibility. Lead nurturing strategies are key…

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How to catch a salmon in a river of shit

By in Sales, Work

by Joe Gowdridge for Velocity "Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he said, looking at me with genuine reproach. “The trouble isn’t email, it’s the river of shit emails are floating in.” “How so, Neil?” I asked. “Ok, I’ll tell you what,” he said, settling in.  I waited as he crossed his arms and nudged his glasses up his face with a finger. “Do you like fishing?” I explained that I didn’t.  “Well, I do,” he said, casting another reproachful glare…

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Can a Single Question Unlock Behavioral Change on Your Sales Team?

By in Sales, Self Improvement

BY GEORGE BRONTÉN for Membrain I’ve been reading Sharon-Drew Morgen’s latest book, HOW? Generating new neural pathways for learning, behavior change, and decision making, and I’m fascinated by her contention that the right questions can unlock behavioral change that can otherwise be unattainable. In sales, we focus a lot on changing the behaviors that inhibit sales effectiveness. We talk about coaching and supporting the right behaviors on our teams. Yet even when we get all of that “right,” salespeople have a habit of “rubber banding” back to old behaviors, or simply avoiding correct ones, even when they know what to do, how to do it, and…

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Three Social Media PR Tips for Driving B2B Brand Visibility

By in Marketing Tag , ,

by Austin Andrukaitis by MarketingProfs Social Media has changed, and still is changing, public relations. Some companies might overlook social media's importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor after having a positive experience on social media, Sprout Social found. That considered, you need to take advantage of social media to create awareness and generate buzz for your company. Here are some social media PR tips to help you boost your brand's visibility. 1. Use influencer marketing The right influencers can help boost your brand's visibility and awareness. But how do you find the…

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Embrace the Global Workforce with Minimal Risk and Maximum Reward

By in Human Resources Tag , ,

by Stephanie Coward for HR Daily Advisor In today’s interconnected world, traditional workforce concepts are rapidly changing. Some might even argue they have all but evaporated. As technology advances and communication barriers diminish, companies increasingly are tapping into the global talent pool to fuel growth, expand reach and cut costs. This paradigm shift, which began a decade ago but accelerated with the COVID-19 pandemic lockdown, and move to remote working, is evident as a growing business trend, in particular for companies based in the United States, choosing to hire employees remotely in Canada and Europe. However, this transformation is not without…

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