Archive April 28, 2023

190 ChatGPT Prompts Marketers Should Use

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Erica Santiago for HubSpot ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT, here's what you need to know. Free Guide: How to Use AI in Content Marketing What is ChatGPT? 25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9…

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14 Universal Digital Marketing Skills You Can’t Ignore

By in Marketing Tag , ,

by Mateusz Makosiewicz for ahrefs.com Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do enough of them in your career, as I have for the past 14 years, you start to identify certain skills that are fundamental to all of those specializations. The sooner you start to learn those “universal” skills, the better—because those skills act as investments. They will pay off nicely when you work your way toward becoming an expert in a given field or when you…

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SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

By in Content Marketing, Marketing, SaaS Tag

By Benji Hyam for Grow & Convert If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The logic typically sounds like this: “Well first, the customer needs awareness: They need to know about the problem. Then, they need to consider different options: Look for solutions. Then they’ll convert: Sign up to try your solution.” Yes, in theory, every single customer for any product goes…

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5 Types of Content to Spice up Your B2B Marketing

By in Content Marketing, Marketing, Sales Tag , , , , ,

By Julie van der Weele for FOLEON Are you looking for innovative ways to spice up your B2B content marketing strategy? You’re in the right place. Creating content that stands out from the crowd is no mean feat these days. Marketers and brands need to develop and deliver a content marketing strategy that gets their ideal customers' attention and encourages them to keep listening, watching, and waiting for the next content-related treat.  The team at Foleon is always super excited to share our content inspirations, and we especially enjoy it when we can show how they are aligned to a…

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CYBER SECURITY FUTURE IN THE WAKE OF CHATGPT AND AI

By in Artificial Intelligence and Machine Learning, Information Technology, IT Security Tag , , ,

by Megan Shaw for DNiF As technology advances, so do the tools and tactics used by cyber criminals. In recent years, the development of artificial intelligence (AI) and natural language processing (NLP) technologies has revolutionized the cybersecurity landscape. One of the most significant developments in this area has been the creation of ChatGPT, a large language model that can simulate human-like responses in real-time. While ChatGPT has many potential applications, it also poses several security risks. Let's explore the future of cyber security in the wake of ChatGPT and AI. The Threats of ChatGPT ChatGPT has several potential applications in the field…

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Bad Data Is Ruining Your Ad Campaigns—Here’s How to Fix It

By in Marketing Tag , ,

by Timur Yarnall at MarketingProfs The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's sexiest buzzword—to target prospects. The bad news is that Big Data is worthless unless it's of the highest quality. Unfortunately, most ad campaigns are fueled by irrelevant, untrustworthy data. Bad-quality data costs companies on average nearly $13 million per year, according to a Gartner survey. If you don't have high-quality data, you're in a lose-lose situation: You lose out on potential customers because of mistargeted ads, and…

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Intent Marketing: A Powerhouse for B2B Marketing

By in Lead Generation, Marketing Tag

By Anushree Bhattacharya at talkCMO.com Industry leaders consider intent marketing is a superpower in the hands of marketing leaders today. Business should launch their marketing efforts with an intent marketing approach in 2023. Over the years, there have been many different marketing efforts brands kept experimenting with to made marketing plans functional. However, with the evolving digital marketing landscape, many new marketing forms evolved, anticipating patterns of customer behaviors, their rising demands and enriching their experiences. To capitalize on the new marketing forms, brands must leave behind conventional marketing strategies and adopt the snowballing ones or the trending, which help…

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B2B Webinars: Why you should use them to grow your business

By in Marketing, Webinars Tag ,

by Manno Notermans for Think Orion Through webinars, B2B companies position themselves as experts within a particular area. What happens is that as the email list grows, other companies and businesses start to reach out to the webinar’s speaker. They ask for advice and guidance on specific topics. In this case, the host can have a high impact and can generate leads to convert them into customers.  According to Content Marketing Institute, in 2015, over 60% of B2B businesses included webinars in their marketing strategies.  However, to benefit from webinars, you need careful planning, strategy, and execution.  Since the sales price…

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How Much Harder Has Email Marketing Become?

By in Lead Generation, Marketing Tag ,

by Chad S. White for MarketingProfs I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules (184 vs. 120). The fourth edition's glossary contains 143% more terms (282 vs. 116). The fourth edition is more than three times longer (677 pages vs. 214), and it's been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists. That prompts the question: Has email marketing become…

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Top 15 Challenges Small Businesses are Facing Today

By in Business Management, Market Research, Sales Tag , , , , ,

by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…

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