Archive August 24, 2023

The State of In-Person B2B Events in 2023

By in Events, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? To find out, Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. More than half (52%) of organizers say attendance at their B2B events has grown over the past year. B2B event organizers say the top challenges they faced when planning their most recent event were fitting it into the wider marketing plan, selecting a vendor, and selecting a venue. B2B event organizers say their top priorities for their next conference are to increase engagement, attendance, and the sales pipeline. Some 71%…

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The B2B generative AI design shootout: Part 1.

By in Artificial Intelligence and Machine Learning Tag , , , ,

by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

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Tips on Using AI for Influencer Outreach

By in Artificial Intelligence and Machine Learning Tag , , ,

by Ben Pines for HubSpot According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. Get Started with HubSpot's AI Campaign Assistant One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of…

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Become a Creative Machine With These A.I. Tools

By in Artificial Intelligence and Machine Learning Tag , ,

BY STEPHEN KEY for Inc. Coming up with an idea and bringing it to life is truly magical. Every inventor has specific tools they rely on. When I first started trying to license my ideas for new products, I used a sketch pad and crayons to get down my initial concept. When I wanted to refine my work, I had to hire a graphic artist to complete my vision. Times have changed. Today, with the help of AI, creative people have many more ways of producing a visual of their ideas themselves. To learn about the best AI tools for product developers who are licensing their…

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How to validate your B2B startup idea

By in Market Research Tag , ,

By LENNY RACHITSKY for Lenny's Newsletter Welcome to part two of kickstarting and scaling a B2B business. Here’s where we’re at: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea ← This post Part 3: How to identify your ICP Part 4: How to find and win your first 10 customers Part 5: How to find product-market fit Part 6: How, and when, to hire your early team Part 7: How to scale your growth engine Let’s get into it. A huge thank-you to Akshay Kothari (COO of Notion), Ali Ghodsi (CEO of Databricks), Barry McCardel (CEO of Hex), Boris Jabes (CEO of Census), Calvin French-Owen (co-founder…

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Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , ,

by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…

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10 Essential Tips for Successful Event Marketing

By in Marketing Tag

by Ray Sheehan for MarketingProfs When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices for event marketing, and those practices can better ensure a successful year of events for your business. Event marketing occupies 21% of most corporate marketing budgets, according to one study. That's a lot of money, time, and effort going into event marketing. Following these tips may make those investments worthwhile. 1. Get the timing right With business and marketing budgets, timing is everything.…

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Navigating discovery call flow (TEMPLATE)

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by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m ramping up 2 new reps this quarter. As part of their onboarding, we’ve been listening to sales calls together, sharing feedback on what worked and what didn’t, and how we would improve the call overall. It’s been eye-opening to realize how inconsistent our discovery process has been. I’m hesitant to roll out a script, but it’s clear we need some more guidance around qualification. Where should I start? ~Prioritizing DiscoverySubscribe DEAR PRIORITIZING DISCOVERY: Qualification is such a critical part of the sales process. Too often, sales leaders focus on listening…

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[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

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by B2B Marketing Directions (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world. The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries. Survey respondents were CFOs, CMOs, and senior-level marketers. The survey included participants affiliated with companies of various sizes operating in a variety of industries. Survey data was collected from March 24 through May 5, 2023. LinkedIn and Ipsos…

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