Archive August 17, 2023

2 Common Mistakes CEOs Might Be Making With Generative A.I.

By in Artificial Intelligence and Machine Learning Tag , ,

BY SARAH LYNCH For INC. Generative A.I. exploded in 2023, but business leaders might already be missing opportunities to use the technology to its full potential. One-third of businesses use generative A.I. in at least one function, according to a new report from the global management consulting firm McKinsey & Company. This finding comes from a survey of 1,684 businesses across sizes and industries.  Even more, 40 percent of all respondents expect their organizations to increase A.I. investment thanks to advances in generative A.I. Use cases already span marketing and sales, product and service development, customer care, and more.   But the report also reveals where leaders might be overlooking--or underestimating--the power of…

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What Is Generative AI and How Can Marketers Use It Now?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

By Michael Brenner  for Marketing Insider Group Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle. Generative AI has the power to speed up the process and still produce top-notch content. It’s also capable of providing valuable insights that can help you better understand and serve your audience. In this post, we’re discussing why every marketer should be using Generative AI…

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How to Attract and Retain Top B2B Marketing Talent

By in Marketing Tag , , ,

by Gergo Vari for MarketingProfs You may already be aware of the labor shortage in the US that is affecting nearly all sectors of business. But let's take a look at the consequences. Part of the ripple effect is that the labor shortage has significantly increased the importance of attracting and retaining marketing talent. Senior-level marketers responsible for their company's marketing department staff need to stand up and take notice. The disparity between the number of job openings (over 10 million in the US) versus the number of job seekers (under 6 million) according to the US Bureau of Labor Statistics, combined with…

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Is B2C and B2B Growth… the same?

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by ELENA VERNA for Elena's Growth Scoop There is a cute penguin mascot on Oracle’s home page… 🤯 What is this consumer-like ‘thing’ doing here if this is a traditional enterprise B2B company geared at serious enterprise buyers? Shouldn’t it all be corporate and serious? There is a powerful consumerization trend sweeping across the B2B landscape, where business software is starting to look much more like consumer products.  Colorful icons, cute mascots, emojis, friendly language, easy-to-use interfaces, and habit-forming experiences make B2B products feel like a joyride rather than a slog through the Siberian tundra. Companies like Dropbox, Miro, Slack,…

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Is Conversational Content Finally a Reality?

By in Content Marketing Tag , ,

By Michael Brenner for Marketing Insider Group We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof? Email usage has dropped by 25%. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. But, it’s not all doom and gloom. While traditional tactics…

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Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]

By in Artificial Intelligence and Machine Learning, Marketing Tag , ,

by Erin Rodrigue for HubSpot AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we'll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Free Report: The State of Artificial Intelligence in 2023 Table of Contents Can AI-generated content impact my search ranking? The Limitations…

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10 Simple Ways to Get More B2B Leads From Instagram

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by David Morneau for MarketingProfs Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with your target audience. Also, Instagram doesn't just have a massive audience. Fully 83% of Instagram users use the platform for product discovery, and 130 million click on shopping posts monthly. Those are your potential leads. There are three main approaches to getting B2B leads: Creating awareness Building your reputation and expertise Building your community This article will share specific tools for each approach. A. Creating Awareness 1. Profile…

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Which Types of Social Media Posts Get the Most Interactions?

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by Ayaz Nanji for MarketingProfs Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.) made by its clients between April 2022 and June 2023. Live video posts garner the highest number of median interactions for businesses on Facebook, the analysis found. GIF posts garner the highest number of median interactions for businesses on Twitter/X. Reels garner the highest number of median interactions for businesses on Instagram. Businesses that post reels to both Instagram and TikTok tend…

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Building Conversations About The Future

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by MARK DANCER for Mark Dancer on Flourishing Business Building Conversations About The Future With a little understanding and a lot of teamwork, distributors can start discussions today that will lead to a brighter tomorrow for the supply chain and beyond. MARK DANCER AUG 2, 2023 3 Share The diagram represents a key work process facilitated at the 2023 NAW BusinessOutside Innovation Forum. Recently, I had the honor of participating in an innovation retreat sponsored by the National Association of Wholesaler-Distributors’ (NAW) Institute for Distribution Excellence and attended by several leading distributor executives and industry thought leaders. Bart Tessel, NAW’s Chief Innovation…

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Google Search Generative Experience adds videos to AI-generated answers

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , , ,

by Barry Schwartz for Search Engine Land Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote. What it looks like. Google sent us a screenshot for a query on that shows a video embedded directly in the AI-generated answer. You can click on the image to enlarge it: More improvements. Google also confirmed rolling out links in the AI-generated answers, something we covered yesterday. “To help you better understand how recent the information…

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