By Rob Whalen for HR Daily Advisor After several tumultuous years for HR leaders and employees, companies are reassessing how they can maximize their workforces’ well-being. Paid time off (PTO) is a critical part of this process, as it gives employees the space to relax, focus on relationships, and take care of personal responsibilities and needs. This enables employees to come back refreshed and energized, which increases engagement, retention, and productivity. However, many employees are refusing to take sufficient PTO, which has led to an epidemic of overwork, stress on the job, and turnover. One of the biggest obstacles to employees…
What is Business Casual in 2023? Give Your Office Outfit a Gut Check
by Lindsay Kolowich Cox for HubSpot I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a shopping trip for blouses, comfortable slacks, and sensible flats to replace my sneakers. During the tech boom in 1990, many tech companies opted for more laid-back, innovative workwear. This led to the origin of what’s known as “business casual attire.” Soon, other industries and businesses followed, acknowledging the importance of employee comfort over the traditional formality of office wear. Download Now: Free Company Culture Code Template But what exactly is…
How to collaborate effectively with other teams
by Kevin Indig There is no Growth without collaboration. But teams don’t work well together without intentionally defining how. Context: Disciplines like SEO have always relied on support from other organizations because the output of SEO is recommendations. Now that meta signals like brand or user experience are growing in impact compared to other signals, it’s even more important. The recent Google leak confirming clicks are used for ranking highlights the importance of a seamless user experience to succeed in SEO. There is no universal definition of where Growth or SEO start and end, which causes responsibilities to blend into each other.…
I bet you are doing product activation all wrong.
by ELENA VERNA for Elena's Growth Scoop This is the last part of a mini-series I’ve done with the team at June: Part 1 reviewed the difference between product analytics in B2C and B2B Part 2 explored precisely how expansion happens in B2B But for this final part, we need to talk about the foundational piece that makes B2B growth possible: activation. Specifically: What activation IS and what it is NOT. Activation: What it IS I like Reforge’s definition best: Activation is taking a user from signing up to establishing a habit around your core value prop. In practice, product activation consists of 3 steps: setup, aha, and habit loop. …
The Future of AI in Corporate eLearning
By Robert Porter for HR Daily Advisor Since the dawn of 2023, AI has become the dominant topic of discussion in business, technology, medicine, education, engineering, design, the arts, and public policy—nearly everywhere. Corporate eLearning is no exception, with generative AI tools already available that can aid instructional designers and architects of eLearning platforms. Much of the focus this year has been on Large Language Models (LLMs) like ChatGPT, Bard, and Claude. These tools allow anyone to generate text with a prompt. Even during the early availability of ChatGPT, these capabilities were demonstrated for tasks, including generating scenarios for training…
The B2B Buying Process Visualized
by Jim Everhart for MarketingProfs Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention sobering, even humbling. Awareness of the customer journey is a constant reminder that all those prospects out there aren't waiting with bated breath for your next great announcement. Every message, social media post, product release, email, and ad is fighting for your audience's attention. But knowing the other side of the story, the buying process, is equally important for good content marketing. But wait—Isn't…
Research Examines What Gen Z Wants from Potential Employers
By Tammy Binford for HR Daily Advisor Gen Z, the youngest segment of the workforce, is already making an impact, and its influence will only increase in the future. Global insurance giant Zurich reported in April that people born between 1997 and 2012 are expected to make up 27% of the workforce by 2025. Those numbers are getting employers’ attention, making it all the more important to understand how to attract young people to the world of work and what they need to thrive. Looking at What Gen Z Values In March, Symplicity, a maker of software for universities to manage…
Marketing Planning & Risk Management.
by SEBASTIAN CUERVO AND CRISTINA DAROCA for 42 Slash Every professional marketer eventually gets closer to owning and worshiping a particular number. Number of leads, number of opportunities, MQLs, SQLs, SALs, and so on. Ultimately, it all comes down to revenue, and more importantly, success in marketing is about understanding systems.We had a great conversation with Cristina Daroca, where we went over how she does top-down AND bottoms-up analysis to develop annual marketing plans. Before we dive into the tactical aspects of this piece, this is also an excellent opportunity to reconsider the importance of risk in your marketing campaigns. Risk matters Marketers love being able to…
Want to be a Great Leader? Be an Influencer, Not Just a Doer
By Gary Beckstrand for HR Daily Advisor Today’s leaders typically ascended to their roles after demonstrating their ability to do the work and deliver results. But upon rising to a supervisory position, too many leaders fail to make a shift that’s increasingly critical in the modern workplace. They haven’t evolved from doers into influencers. Traditional, top-down leadership is no longer viable given the pace and scale of change in consumer demands, employee expectations, market conditions, and emerging technologies. In the traditional “doer” model, leaders see themselves as the experts. They control work by directing rather than coaching. They often put their…
Creating the Perfect About Us Page (Yes, We Did It!)
By Michael Brenner for Marketing Insider Group Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue. But not to worry. In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages…