Archive January 10, 2024

Decoding Event ROI: Understanding the Value Behind Events

By in Events Tag

by Ruth D., Originally published on LinkedIn Let's talk about something crucial but often shrouded in mystery: Return on Investment (ROI) for events. You see, pulling off a great event isn't just about the memories made; it's about proving its worth in a language everyone understands: numbers. So, let's dive into the nitty-gritty of measuring event success, the metrics that matter, and how to showcase the real value of those memorable experiences. First things first, what does success mean for an event? It's not just about ticket sales or bodies through the door; it's the whole enchilada. Think brand buzz,…

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5 Tips to Help Your Remote-First Workplace Culture Thrive

By in Human Resources Tag , ,

By Donna Platon for HR Daily Advisor Before 2020, having an exceptional workplace culture was synonymous with sprawling campuses and high-end amenities. But once people experienced the possibility and benefits of remote work, many had no desire to return to the office. Looking ahead, the ability to accommodate remote work may prove to be an important competitive advantage.   Creating a remote-first culture is not second nature to most. But when implemented, organizations are able to tap into talent across the country while reducing employee attrition. Building a remote-first culture is possible, but it won’t happen overnight. That’s because it requires new ways of…

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7 Attention-Grabbing B2B Email Marketing Content Ideas 

By in Email Marketing, Marketing

by GRACE PEOPLES for Altitude Marketing Email is still alive and well, but marketers are always looking for new ways to make it more interesting and, more importantly, effective. Here are seven B2B email marketing ideas that work. Have your B2B emails gone stale? A CMO’s top priority is to drive revenue growth through marketing campaigns. Every activity must be attributable. Every minute and dollar spent must count. So where does that leave email? More often than not, email activities are scrutinized for not being effective. Meaningful email metrics are more difficult than ever to analyze, making attribution complicated. But there are ways to…

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2024 Creator Economy Predictions

By in Uncategorized Tag ,

by Lestraundra Alfred for HubSpot Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator…

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Our Favorite B2B Email Marketing Best Practices & Subject Lines

By in Email Marketing Tag , , ,

by Mark Schmukler We’ve all heard the phrase, “Don’t judge a book by its cover.” But what about the dozens of email subject lines clamoring for attention in our cluttered inboxes? If you’re like me, you probably have judged an email by its subject line at least once. Email subject lines are the very first impression companies make on email recipients, which is why it’s absolutely critical to craft compelling ones. If you want to stand out and boost your email open rates, start by paying closer attention to the subject line. Read on for a few of our top…

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My Top 100 Email Subject Lines

By in Email Marketing

by Tom Simpson A strong subject line is the foundation of every email. Did you know that according to Invespcro, 47% of email receivers open an email purely based only on the subject line? At the same time, 69% of email receivers also judge emails straightaway as spam purely based on the subject lines. Email subject lines are the first things we see when we are peering into our inboxes, so taking that into account, we should be extra mindful of the best ways to leverage email subject lines within your email outreach; otherwise, they will be most likely be…

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Strategic Success: Beyond Passion in B2B Sales

By in Sales Tag , ,

by Tory Johnson In the realm of B2B sales, passion alone is not the linchpin for sustained success. Early in my sales journey, I thrived on sheer passion and drive, exceeding quotas. However, the first year I fell short, I realized a pivotal truth: passion lacks strategic direction. Operating in "attack mode" without a plan led to inefficiencies. To forge consistent and repeatable results, I embraced the 80/20 principle — where 80% of outcomes stem from 20% of inputs. Strategic Allocation of Energy As B2B sales leaders, intentional energy allocation is paramount. Passion becomes potent when channeled through processes that…

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B2B branding explained in a single email.

By in Marketing Tag ,

by Bill Harper Late last year I joined TikTok on what amounted to a dare. As a 54 year old strategic marketing agency owner, I was skeptical - right up until 7+ figures in net new business walked through our front door in the first 6 months. All from TikTok viewers. In my new role as @brandbosshq I receive many questions each day from people visiting my channel, but one question stands out among the crowd of now more than 97k. The chief question on everyone's mind seems to be: Can branding work for B2B companies? This baffles me beyond…

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Navigating the Sales Landscape in a Recession: Strategies for B2B

By in Sales Tag ,

by Anthony Nicks The shadow of a possible recession looms large over the economy, a fog settling on the once-bright prospects of endless growth and prosperity. Sales, the lifeblood of any commercial enterprise, are particularly vulnerable during these economic downturns. In the B2B sector, the ripple effects of a recession can be both immediate and severe, as businesses tighten their belts and scrutinize every expenditure. Yet, while a recession presents undeniable challenges, it also offers an opportunity for strategic reevaluation and tactical adaptation. In this article we discuss the effects of a recession on sales and outlines strategies and tactics…

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The Power of Short-Form Video Content in B2B Marketing

By in Content Marketing, Marketing Tag , , ,

by Ed Navarro In the dynamic landscape of digital marketing, short-form video content has emerged as a powerful tool to engage audiences and deliver impactful messages. While platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized short-form videos, it's essential to recognize that their application extends far beyond the realms of social media entertainment. In this blog, we will delve into the definition of short-form video content, exploring its adaptability for B2B marketing and shedding light on its diverse applications across various channels. Defining Short-Form Video Content Generally: Short-form video content refers to concise and compelling video clips typically…

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