Archive May 3, 2024

Willy Wonka’s Chocolate Factory: A Sweet World with Sour Labor and Employment Practices

By in Work Tag

By Joyce Dos Santos for HR Daily Advisor The close of 2023 treated us to Wonka, a prequel to the beloved childhood classic, shedding light on the origins of the iconic Chocolate Factory. Although Willy Wonka initially began his chocolate empire with good intentions, he inadvertently concocted a recipe for labor and employment violations. As employers aim to sweeten their practices in 2024, gleaning insights from Wonka’s missteps might just be the golden ticket! Misclassification of Workers Now, let’s address the Oompa Loompa in the room: Are they employees or independent contractors? On January 9, 2024, the Department of Labor (DOL) introduced a…

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How to market “marketing” internally

By in Marketing

by MKT1 Newsletter Educating the rest of your company on marketing is often the hardest part of doing marketing.  This is ironic (don’t you think?). Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way.  Yet, when it comes to doing this internally, marketers often fall short–very, very short. If I could turn back time to my marketing roles, I wish I had recognized these truths sooner:  Marketing is misunderstood and often under-leveraged as a function. Everyone has an opinion on what marketing should and shouldn’t be doing. It's hard to know exactly how…

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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

By in Business Management

by Casey Winters for Casey Accidental In marketplace businesses, the network is the product. If you’re not growing both supply and demand, the product generally isn’t getting better over time. And your network effects which compound organic growth are not getting better, and probably getting worse. Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand.  If a marketplace has the potential to use this channel and doesn’t, it leaves them unoptimized and susceptible to competition. But if…

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