Tag generative AI

How to Get Your Company Started With Generative AI

By in Artificial Intelligence and Machine Learning, Information Technology Tag ,

BY PETER COHAN for INC. Generative AI -- technology that creates text, images, video, and computer code by identifying patterns in training data, and creating original material, according to the The New York Times -- is gaining traction among users. For example, since launching in November 2022, Chat GPT -- GPT stands for generative pre-trained transformer -- gained over 100 million users in its first two months, according to the Washington Post.  Should your company use ChatGPT? It is not a foregone conclusion. As the Post reported in June 2023, mobile and desktop traffic to ChatGPT's website worldwide fell 9.7 percent from the month before.  There are several possible reasons --…

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag ,

by Adam Bai for HubSpot The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There's a major, often overlooked area of opportunity…

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Why this, why now, why me

By in Artificial Intelligence and Machine Learning, Information Technology, Sales Tag ,

by MARTY KASSALEN for Marty Kassalen's Substack The urgent need for B2B sales reps and leaders to adopt generative AI The Problem I don’t suspect anyone reading this lives under a rock. B2B sales is evolving and getting harder. Thanks for breaking the news, Marty. But just how bad is it getting, really? Bravado reported that 22% of sales reps hit their Q4 quota. Breaking that down: Essentially 1/5 reps were successful A minority of VPs / Directors were successful What this means: growth targets missed, higher CAC, anxious CEO, anxious BoD, frustrated reps, higher attrition, wasted recruiting & onboarding spend. Bottom…

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