Tag b2b

5 Types of Content to Spice up Your B2B Marketing

By in Content Marketing, Marketing, Sales Tag , , , , ,

By Julie van der Weele for FOLEON Are you looking for innovative ways to spice up your B2B content marketing strategy? You’re in the right place. Creating content that stands out from the crowd is no mean feat these days. Marketers and brands need to develop and deliver a content marketing strategy that gets their ideal customers' attention and encourages them to keep listening, watching, and waiting for the next content-related treat.  The team at Foleon is always super excited to share our content inspirations, and we especially enjoy it when we can show how they are aligned to a…

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How Enterprises Can Overcome the Most Common B2B Marketing Challenges

By in Marketing Tag ,

by Swapnil Mishra at talkCMO.com B2B marketers are once again left to negotiate the erratic marketing environment in the upcoming year as they get ready for 2023. Effective marketing always necessitates extensive planning, implementation, and testing phases. A/B testing, creating buyer personas, and market research are all standard practices in the sector. The face of B2B marketing has rapidly changed over the last few years. B2B marketers are once again left to negotiate the unstable marketing environment in the upcoming year as they get ready for 2023. But staying on top of these difficulties is essential to achieve higher marketing…

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Handy Marketing Acronyms

By in Marketing Tag , , , , , , , , , ,

Marketing is a field filled with terms, phrases, and acronyms that can be confusing to those who are not familiar with the industry. In this article, we outline some of the most commonly used acronyms in marketing and their meanings. ROI: Return on Investment. This is a measure of the profitability of an investment, calculated by dividing the net return by the cost of the investment. In marketing, ROI is used to determine the effectiveness of a particular campaign or strategy. CPA: Cost Per Action. This is a metric used to measure the cost of a specific marketing action, such…

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