by ELENA VERNA for Elena's Growth Scoop This is the last part of a mini-series I’ve done with the team at June: Part 1 reviewed the difference between product analytics in B2C and B2B Part 2 explored precisely how expansion happens in B2B But for this final part, we need to talk about the foundational piece that makes B2B growth possible: activation. Specifically: What activation IS and what it is NOT. Activation: What it IS I like Reforge’s definition best: Activation is taking a user from signing up to establishing a habit around your core value prop. In practice, product activation consists of 3 steps: setup, aha, and habit loop. …
I bet you are doing product activation all wrong.
