BY LIVIU TANASE for INC. It’s coming: In December, Google will start deleting inactive accounts to prevent security threats like spam, account hacks, and phishing scams. If an account has been idle for over two years, Google may delete it along with all its content across Google Workspace, including Gmail. If your business uses email to stay in touch with customers, Google’s update means it’s time to investigate the health of your database. If you’re emailing subscribers who never engage, you risk getting high bounce rates starting this month-;and having your future emails go to the spam folder. Here’s how to be proactive…
Gmail Purge Alert: How to Avoid a High Gmail Bounce Rate
