Tag communication

How to figure out Outbound Messaging

By in Marketing Tag , , , ,

by The B2B Growth Newsletter How to figure out Outbound Messaging The founder's guide to outbound, part 4 AUG 19, 2023 Share Hi all — Reminder - all my B2B playbooks are available HERE, free, open-sourced! Enjoy. This week, I saw the worst cold email template ever. It was: Nearly a page long With dense paragraphs Many different links Basically no personalization Wildly formal language Seriously, this email breaks nearly every rule that you find. The crazy thing? It works. ~10% booking rate, which is insanely good. What I’ve learned: There are no *universal* truths about messaging. It all depends on your…

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AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

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BE A THERMOSTAT, NOT A THERMOMETER

By in Human Resources, Self Improvement, Work Tag , , ,

by Lara Hogan As I’ve learned more about how humans interact with one another at work, I’ve been repeatedly reminded that we are very easily influenced by the mood of those around us. It’s usually not even something we do consciously; we just see someone using a different tone of voice or shifting their body language, and something deep in our brain notices it. If you’ve ever attended a meeting where there were some “weird vibes,” you know what I’m talking about. You couldn’t quite put your finger on it, but something about the energy of the room was off—and that…

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