by Tom Demers for Search Engine Land B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B umbrella. Having worked with several B2B businesses to help drive millions of visitors along with real revenue and business value, I have developed a process for gathering a list of keyword targets to drive real leads, pipeline, and…
B2B keyword research: A comprehensive guide
