Tag conversion rates

How to figure out Outbound Messaging

By in Marketing Tag , , , ,

by The B2B Growth Newsletter How to figure out Outbound Messaging The founder's guide to outbound, part 4 AUG 19, 2023 Share Hi all — Reminder - all my B2B playbooks are available HERE, free, open-sourced! Enjoy. This week, I saw the worst cold email template ever. It was: Nearly a page long With dense paragraphs Many different links Basically no personalization Wildly formal language Seriously, this email breaks nearly every rule that you find. The crazy thing? It works. ~10% booking rate, which is insanely good. What I’ve learned: There are no *universal* truths about messaging. It all depends on your…

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(Mildly) surprising copy converts better

By in Marketing, Work Tag , , , , , ,

by THOMAS MCKINLAY for Aryih “Uber Eats delivers a delicious meal to your door”vs“A delicious meal at your door, by Uber Eats” These sentences mean the same thing.  But the second one uses a less predictable order and combination of words. So people pay more attention to it. Get the amount of surprise just right (just enough, but not too much), and you could get up to 127.5% higher click-through rates (CTRs). If you’re a marketer or copywriter that likes to write fun and snarky copy, this is your dream come true. Now you have scientific evidence that your copy…

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Why 99% of your website visitors bounce (and how to fix it)

By in Sales Tag , , , ,

by Ryan Narod for Mutiny I talk to marketers all the time, and here’s a situation I hear far too often. Marketers spend all their time and effort driving traffic to their site through channels like ads, search, and events, but when new visitors arrive, 99% of them skim the home page and bounce. In general, we see the #1 reason that companies aren't able to drive top-of-funnel engagement is that their website content represents the lowest common denominator. They're trying to talk to all of their audiences, but they end up resonating with nobody.  What we've observed is that companies…

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Should gated content be part of our marketing strategy?

By in Content Marketing, Lead Generation, Marketing Tag , ,

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: Are we gating content this year? ~Asking for a friend DEAR ASKING FOR A FRIEND: To gate or not to gate, that is the question. I called on a friend, Margaret Kelsey, to help tackle this question. You might know her from her work at Invision, Appcues, and OpenView or as the co-host of new marketing podcast, Don’t Say Content. Who better to weigh in on this pressing content question? Unfortunately, we can’t give you a one-size-fits-all reply here. BUT, it’s worth noting that 62% of B2B marketers are employing gated content as one pillar in…

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