Tag customer experience

December 20, 2023

For AI-Driven B2B Customer Experiences, You’ll Need These Four Strategic Investments

By Nikki L in Sales Tag ai, b2b, customer experience

by Matt Roberts for MarketingProfs Generative AI is huge, and it's everywhere. Bloomberg predicts AI spend will hit $1.3 trillion by 2032. Microsoft is investing $14 billion in Open AI. And Netflix has hired a director of AI at $900K a year—which shows me I'm clearly in the wrong profession. And which corporate function will be most affected by AI, across all industries? You may (or may not) be surprised that it's Sales and Marketing. How will the incredibly promising technology hit Marketing? Although some fear jobs will be lost to AI, most marketers are taking a rosier view. A full 71% of them say AI…

June 20, 2023

17 Apps to Improve the B2B Customer Experience

By Nikki L in Sales Tag app integration, apps, chatbot, crm, customer experience, customer interactions, customer satisfaction, drive business growth, marketing automation, platforms, tools

by Carlin Sack for HubSpot Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. And at the same time, budgets are lean, leading marketing teams to take a hard look at their tech spend and see where there are inefficiencies or redundancies. Recent HubSpot research found that the more point solutions, the higher cost of ownership. “We’re seeing the tension between short-term…