by Ayaz Nanji for MarketingProfs Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuel Response. The report was based on data from a survey conducted in April 2023 among 250 marketing leaders in the United States. Respondents say the top advantages of direct/offline mail marketing are the channel's personalization/customization options (40%), ability to integrate with digital campaigns (36%), and the flexibility it has with volume and budget (36%). Senior marketers say the top challenges they face with direct mail marketing are audience targeting/data access limitations…
Direct Mail Marketing’s Top Advantages and Challenges
