engagement Archives

August 10, 2023

Using AI to Build Stronger Connections with Customers

By Nikki L in Artificial Intelligence and Machine Learning, Sales Tag ai, AI implementations, customer connections, customer experiences, customer service, engagement, marketing, personalization, sales

by Maureen Burns, Sharona Sankar-King, Priscilla Dell’Orto, and Eduardo Roma for the Harvard Business Review The surge of generative artificial intelligence (AI) applications is spurring exciting innovations and consumer experiments, but it also worries many people who are concerned about data privacy or only being able to communicate with a company through a bot. These concerns are especially acute in industries where customer interactions and data privacy are critical, such as banking or healthcare. Some level of anxiety typically accompanies breakthrough technologies, and it’s natural to worry about a technology that mimics human intelligence. As this new class of large…

5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)

By Nikki L in Marketing Tag audience targeting, brand awareness, engagement, engaging content, innovative strategies, social media marketing, social media platforms

by Jessica Tee Orika for FOUNDATION If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired results. Let’s jump right in. 1. Hootsuite Hootsuite, a social media scheduling tool, invests in remixing existing content to fit different social media channels. The company knows that not everyone in its audience learns through reading or has the time to consume a 2000+ word article. So, its…

Our messaging isn’t resonating anymore

By Nikki L in Marketing Tag brand voice, engagement, messaging, target audience

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’ve been running marketing for early-stage software companies for the last 15 years, but this year feels different — our message isn’t working anymore. Our inbound lead flow and outbound conversion are both declining. I am currently trying to convince our exec team to make a big pivot in messaging. What are other companies doing right now? Are you seeing any trends? ~Time for messaging pivot DEAR TIME FOR A MESSAGING PIVOT: I took inspiration from Kris Hartvigsen at Dooly in answering this question “What worked last year won’t work this year.” I couldn’t agree more. …

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