Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar!

By Michael Brenner for Marketing Insider Group It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what if your employees think you’re a bit of a Scrooge? How engaged are they at work? Only about 30 percent of the nation’s employees are engaged on the job, according to a Gallup survey. And if they’re not, all you need to do is glance at the mirror to see Scrooge’s shadow.…

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