by Luke Metcalfe for velocity CRMs are a bit like Swiss Army Knives. Despite their versatility, most folks only ever realize a fraction of their potential (whether that’s slicing open Amazon packages or storing lead data). But here’s the thing: unlocking your CRM’s potential is essentially free. So step forward, MarkOps friend. Here are four free ways you can use your CRM to drive more value across the whole company. #1: Refine your ICP by feeding your CRM better data You can look at your CRM in two opposing ways: as dumb storage or as a queryable database. Most businesses default to…
Four free ways your CRM can drive more value across the business
