By Michael Brenner for Marketing Insider Group The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new leads. However, attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your best bet for marketing your B2B company. Today’s consumers want to learn. They can sense whether marketing is spin and self interest or truth and…
A Practical Inbound Marketing Strategy for B2B Companies
