by The B2B Growth Newsletter Hi all — After talking with approximately 2.4 billion B2B founders, I’ve realized one of the main root causes of everyone’s pain and frustration. “Experimentation.” We’ve been told since the dawn of the Lean Startup that we need to generate hypotheses, experiment, measure, learn, and pivot. But the Lean Startup’s experimentation orthodoxy is wrong and counterproductive for founders and GTM teams. Why? It assumes you can generate testable hypotheses and learn real things. Generally, you can’t. Every time you try to do this in a startup setting, you realize your hypothesis was dumb and wrong, but can never…
“The Lean Startup” is Bullshit
