by Jimmy Daly for superpath Between the macro economy and generative A.I., content marketers have been thrown for a real loop over the past year or so. Things changed and fast. Here’s our monthly job board revenue for the last two years. It’s a small sample size, but I believe it represents some larger trends in SaaS. Revenue—and, by proxy, the number of open roles—peaked in January 2022. Then it fell off a cliff. A historically good job market turned into a historically bad one within just a few months. Profitwell founder Patrick Campbell recently shared an analysis of the SaaS market over…
You’re Not Alone—The “Do More With Less” Trend Has Hit Content Marketers Hard
