by Scarlett Shipp for MarketingProfs In today's complex and dynamic digital landscape, made up of countless advertising channels and disparate identifiers, achieving a reliable understanding of your ideal audiences can be a challenge for businesses and B2B marketers. Many solutions purport to have the ability to break down the often bewildering many-to-many connections into a manageable one-to-one identifier of individual customers. But B2B marketers must still overcome a considerable hurdle: connecting the personal and professional facets of a person's life and online presence, then tailoring their marketing based on the B2B2C insights that are uncovered. Linking those two aspects of your…
Link Prospects’ Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data
