Tag linkedin

LinkedIn now allows brands to sponsor any organic post

By in Marketing Tag

by Nicola Agius for Search Engine Land LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too. Why we care. Sharing insights and experiences from people not on your payroll could help enhance your brand’s reputation, credibility and trustworthiness, potentially leading to more conversions. How it works. A brand can set up a Thought Leader…

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Maximizing reach on LinkedIn

By in Marketing Tag

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m the Head of Marketing for a Series A startup and while we have a strong content program, I don’t think we are maximizing our reach through LinkedIn. We’ve been posting occasionally on our corporate account, but I’m looking for ideas on how to amplify our presence and set better goals to measure the impact of our efforts around LinkedIn. What’s working for others? ~LEANING INTO LINKEDINSubscribe DEAR LEANING INTO LINKEDIN: Great question! For many companies, LinkedIn can be a very effective channel. BUT, we’re all witnessing LinkedIn get noisier and…

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LinkedIn to give Collaborative Articles more reach in search

By in Work Tag ,

by Danny Goodwin  for Search Engine Land LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could be featured in LinkedIn’s search results. Other ways LinkedIn is increasing visibility for Collaborative Article contributors: People outside your network may be exposed to your contribution, not just people you are already connected to. LinkedIn may also notify members “who…

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Can You See Who Viewed Your LinkedIn Profile?

By in Work Tag

by Mandy Bray for HubSpot Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Well, you can find out. However, it’s what you do with the knowledge that matters. In this article, we‘ll dive into how you can see your profile views. You’ll also learn how you can increase your visibility. Let's dive in. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? How to Increase Profile Views Download Now: The Complete LinkedIn Playbook Why LinkedIn Views Matter…

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7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

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by Andrea Cruz for Search Engine Land LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.  By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track.  1. Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s…

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[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

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by B2B Marketing Directions (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world. The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries. Survey respondents were CFOs, CMOs, and senior-level marketers. The survey included participants affiliated with companies of various sizes operating in a variety of industries. Survey data was collected from March 24 through May 5, 2023. LinkedIn and Ipsos…

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How to Build a LinkedIn Strategy

By in Lead Generation, Marketing Tag , , ,

by RACHEL KARTEN for Link In Bio I’ll admit it: I’ve never thought of LinkedIn as a priority platform. Likely because most of the brands I’ve worked with are consumer-facing and I’ve generally found a lot of the posts on there fairly cringe. But that’s changing. Between the reach I’ve gotten lately on personal posts promoting this newsletter and the potential demise of a not-to-be-named platform, I’m starting to see the LinkedIn light. For today’s interview, I reached out to someone who has a lot of LinkedIn knowledge and has been a believer for awhile now. Chris Kim is the Director of…

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