Which Types of Social Media Posts Get the Most Interactions?

by Ayaz Nanji for MarketingProfs Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.) made by its clients between April 2022 and June 2023. Live video posts garner the highest number of median interactions for businesses on Facebook, the analysis found. GIF posts garner the highest number of median interactions for businesses on Twitter/X. Reels garner the highest number of median interactions for businesses on Instagram. Businesses that post reels to both Instagram and TikTok tend…

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How ChatGPT Can Power Your Content Calendar

By Brooke Gocklin for Contently We’ve all seen the headlines: “Yes, ChatGPT is coming for your office job,” “How language AI could revolutionize marketing,” and even “Engineers added ChatGPT to a robot dog and now it can talk.” Whether you’re feeling cautious or excited about the AI revolution, one thing’s undeniable: If you’re not leveraging technology like ChatGPT to work smarter, not harder, you’re missing out. One way ChatGPT can power your work in content marketing? The content calendar creation process. In this post, we’ll dive into what is ChatGPT and, more importantly, how to get started, so you can become a prompt-writing…

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