by The B2B Growth Newsletter How to figure out Outbound Messaging The founder's guide to outbound, part 4 AUG 19, 2023 Share Hi all — Reminder - all my B2B playbooks are available HERE, free, open-sourced! Enjoy. This week, I saw the worst cold email template ever. It was: Nearly a page long With dense paragraphs Many different links Basically no personalization Wildly formal language Seriously, this email breaks nearly every rule that you find. The crazy thing? It works. ~10% booking rate, which is insanely good. What I’ve learned: There are no *universal* truths about messaging. It all depends on your…
How to figure out Outbound Messaging
