by the Business & IP Centre at the British Library If you’re a time-starved entrepreneur, there’s little doubt that market research can appear a daunting prospect. Where do you begin? You might already feel like there aren’t enough hours in the day as you attempt to establish your business, but it’s vital that you ring-fence some time to sit down and better understand your industry before you go ahead with new business ideas. Market research for small businesses broadly falls into two distinctive categories – qualitative research and quantitative research. Both of which have their own strengths, but when used together,…
Qualitative and Quantitative Research for Small Business
