by KAMIL REXTIN for 42 Slash 42/ MINIS Account Based What? KAMIL REXTIN MAY 11, 2023 4 2 Share Marketers are doing mental gymnastics, trying to define and redefine ABM. Then vendors are falling over themselves to sell new technologies at 100,000 price tags so 'marketers can do ABM' - But... it doesn't have to be that complicated. ABM is simply 'selling to your top 10-50 dream accounts', and the irony is that marketing *is not* in the driver's seat. Sales is. Fluffy theory aside, if you are asked to *put together* an ABM campaign or plan by your CXO tomorrow.…
Account Based What?
