Tag storytelling

November 9, 2023

The Power of Storytelling: Unleashing B2B Tech Content Marketing Success

By Nikki L in Content Marketing, Marketing Tag b2b, storytelling

By John Heinz, Founder and Chief Creative Officer at Ultra Unlimited Originally Posted on LinkedIn In the fast-paced world of B2B tech, standing out from the crowd is no longer a luxury—it's an absolute necessity. But how can you capture the attention of your target audience in a sea of information overload? The answer lies in a game-changing content marketing best practice: the art of storytelling. Picture this: Instead of bombarding your prospects with mundane technical jargon and feature-heavy content, imagine captivating them with a compelling narrative that ignites their imagination and drives genuine engagement. Welcome to the era of…

August 11, 2023

Building Conversations About The Future

By Nikki L in Content Marketing, Marketing Tag content marketing strategies, drive business growth, engaging conversations, narratives, storytelling

by MARK DANCER for Mark Dancer on Flourishing Business Building Conversations About The Future With a little understanding and a lot of teamwork, distributors can start discussions today that will lead to a brighter tomorrow for the supply chain and beyond. MARK DANCER AUG 2, 2023 3 Share The diagram represents a key work process facilitated at the 2023 NAW BusinessOutside Innovation Forum. Recently, I had the honor of participating in an innovation retreat sponsored by the National Association of Wholesaler-Distributors’ (NAW) Institute for Distribution Excellence and attended by several leading distributor executives and industry thought leaders. Bart Tessel, NAW’s Chief Innovation…